There are no easy answers on how to avoid moral short-cuts in the white heat of competition, but this book, based on real business experience, is full of sensible, down-to-earth and practical advice for companies and individuals. It not only deals with how to try to avoid potentially unethical competitive practices, but emphasizes strongly how companies can increase their competitiveness by acting with due respect for all stakeholders - employees, suppliers, customers, the environment, investors and society at large.
Book Description
Editorial Reviews
About the Author
Wyburd has spent his life working for the International Chamber of Commerce in general management and marketing.
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5.0 out of 5 stars
Easy to read, thought provoking and controversial.,
By md@omweb.com (Christopher Bowers) (London, England) - See all my reviews
This review is from: Competitive and Ethical: How Business Can Strike a Balance (Paperback)
This book stimulates ideas and offers support and advice to people at all levels of business that would like to go about their work with integrity, however tough the competition may be. It poses controversial questions that are central to business and its place in society. Competition is complicated, tough and constantly demanding. This book is a map to flourishing in this area of constant challenge to corporate and personal ethics.
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