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Competitive Identity: The New Brand Management for Nations, Cities and Regions Hardcover – January 23, 2007

ISBN-13: 978-0230500280 ISBN-10: 0230500285 Edition: 1st
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Competitive Identity: The New Brand Management for Nations, Cities and Regions + Places: Identity, Image and Reputation + Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
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Editorial Reviews

About the Author

Simon Anholt is the leading authority on managing national identity and reputation. He is the British Government's advisor on Public Diplomacy, and has advised the governments of the Netherlands, Jamaica, Tanzania, South Korea, Sweden, Botswana, Germany, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as well as organisations including the United Nations, the World Economic Forum and the World Bank. He is a Parliamentarian of the European Cultural Parliament and Founding Editor of the quarterly journal, Place Branding and Public Diplomacy. His books include Another One Bites The Grass; Brand New Justice (which deals with the role of brands in economic development), and Brand America, (which charts the rise and fall of America's reputation). He is also a co-author of Beyond Branding, The Economist's Brands and Branding, Heritage and Identity and Destination Marketing. He is the founder of the Anholt Nation Brands Index and City Brands Index.
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Product Details

  • Hardcover: 160 pages
  • Publisher: Palgrave Macmillan; 1st edition (January 15, 2007)
  • Language: English
  • ISBN-10: 0230500285
  • ISBN-13: 978-0230500280
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #893,750 in Books (See Top 100 in Books)

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2 of 3 people found the following review helpful By Vitor on June 3, 2011
Format: Hardcover
This is the best book I've ever read. I'm currently an international relations student with deep interest in public diplomacy and international marketing. Simon Anholt for sure is the new guru for public diplomacy and for branding concepts. Anholt explains very well the wroung and right concepts about brand, branding, nation brand and nation branding. He also gives a full insight about the globalization of the markets and the importance of Competitive Identity in the 21st Century. GREAT book. I strongly recommend it.
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By Chane on July 25, 2014
Format: Hardcover Verified Purchase
Thanks for the clean copy!
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