Competitive Identity: The New Brand Management for Nations, Cities and Regions [Hardcover]

Simon Anholt (Author)

Book Description

ISBN-10: 0230500285 | ISBN-13: 978-0230500280 | Publication Date: January 23, 2007 | Edition: 1st

Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity.

Editorial Reviews

About the Author

Simon Anholt is the leading authority on managing national identity and reputation. He is the British Government's advisor on Public Diplomacy, and has advised the governments of the Netherlands, Jamaica, Tanzania, South Korea, Sweden, Botswana, Germany, the Baltic Sea Region, Bhutan, Ecuador, New Zealand, Switzerland and Slovenia, as well as organisations including the United Nations, the World Economic Forum and the World Bank. He is a Parliamentarian of the European Cultural Parliament and Founding Editor of the quarterly journal, Place Branding and Public Diplomacy. His books include Another One Bites The Grass; Brand New Justice (which deals with the role of brands in economic development), and Brand America, (which charts the rise and fall of America's reputation). He is also a co-author of Beyond Branding, The Economist's Brands and Branding, Heritage and Identity and Destination Marketing. He is the founder of the Anholt Nation Brands Index and City Brands Index.

Product Details

• Hardcover: 160 pages
• Publisher: Palgrave Macmillan; 1st edition (January 23, 2007)
• Language: English
• ISBN-10: 0230500285
• ISBN-13: 978-0230500280
• Product Dimensions: 9.5 x 6.5 x 0.6 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #867,813 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent, June 3, 2011

By 

Vitor "International Trade Relations Professi... (Recife, Brazil) - See all my reviews

This review is from: Competitive Identity: The New Brand Management for Nations, Cities and Regions (Hardcover)

This is the best book I've ever read. I'm currently an international relations student with deep interest in public diplomacy and international marketing. Simon Anholt for sure is the new guru for public diplomacy and for branding concepts. Anholt explains very well the wroung and right concepts about brand, branding, nation brand and nation branding. He also gives a full insight about the globalization of the markets and the importance of Competitive Identity in the 21st Century. GREAT book. I strongly recommend it.