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2 of 2 people found the following review helpful:
5.0 out of 5 stars
Excellent,
By Vitor "International Trade Relations Professi... (Recife, Brazil) - See all my reviews
This review is from: Competitive Identity: The New Brand Management for Nations, Cities and Regions (Hardcover)
This is the best book I've ever read. I'm currently an international relations student with deep interest in public diplomacy and international marketing. Simon Anholt for sure is the new guru for public diplomacy and for branding concepts. Anholt explains very well the wroung and right concepts about brand, branding, nation brand and nation branding. He also gives a full insight about the globalization of the markets and the importance of Competitive Identity in the 21st Century. GREAT book. I strongly recommend it.
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Competitive Identity: The New Brand Management for Nations, Cities and Regions by Simon Anholt (Hardcover - January 15, 2007)
$50.00 $34.09
In Stock | |
 
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