Customer Reviews

Competitive Intelligence: How to Gather Analyze and Use Information to Move Your Business to the Top

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This is the best book I have seen in a long time on competitive intelligence. Kahaner does a good job of turning what could be a boring subject into easy reading. The information about existing competitive intelligence plans used by corporations in different countries is very interesting. The flow of the book takes a logical path similar to how a corporate competitive intelligence program should operate. Executives looking for a way to enhance their market share would benefit from this book.

This is the best book I read in the last few years (at least the best comic book). And if you are that kind of guy who thinks that knows all, look to the "gems" of the competitive intelligence that I learn from this book.

First, on page 88 the revelation that the European Union has one secret member, which elevates the number of member states to 16. Second, on page 236 you will learn that in Barcelona almost nobody speaks Spanish only Catalan and, for THAT reason, the databases in Spain are not reliable. Finally, on page 238 you will discover that Belgium is a city.

OK, this is all about Europe and you may say "Who cares?", but did you know that the Japan's GDP surpassed the United States GDP in the early 1960s (page 160)? If your answer is "Yes I knew", you are "one of the few Americans that were astute" (page 160).

If, as the author says (page 96) "Good Analysts are born, not made" is true, then there is little hope for Mr. Kahaner.

Quod Erat Demonstrandum.

Alexandre Conde

Portugal