Qty:1
  • List Price: $160.00
  • Save: $32.00 (20%)
Only 1 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Competitive Intelligence has been added to your Cart
Condition: Used: Very Good
Comment: Minimal wear to dust jacket edges. Pages are clean and not marked on or creased.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Competitive Intelligence Hardcover – December 7, 2001


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Hardcover
"Please retry"
$128.00
$81.61 $15.00

Simple Rules by Donald Sull
Simple Rules by Donald Sull
Check out the newest book by Donald Sull. Learn more | See related books
$128.00 FREE Shipping. Only 1 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.


Editorial Reviews

Review

"...extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly. " --HBS Working Knowledge

About the Author

Chris West is Managing Director of Marketing Intelligence Services.
NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 256 pages
  • Publisher: Palgrave Macmillan (December 7, 2001)
  • Language: English
  • ISBN-10: 0333786696
  • ISBN-13: 978-0333786697
  • Product Dimensions: 6.1 x 0.6 x 9.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,486,662 in Books (See Top 100 in Books)

Customer Reviews

4.5 out of 5 stars
5 star
1
4 star
1
3 star
0
2 star
0
1 star
0
See both customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By A Customer on May 1, 2002
Format: Hardcover
This was the first book I read that was dedicated strictly to CI. It turned out to be a good starting point since it covers much territory quickly, which is both a strength and a weakness. I liked the layout in that it is easy to read the chapter materials. My only issue with it was that it has a clear European focus and all of my work has to do with American companies and mostly American dominated industries. This isn't the authors fault but more my own as I should have read the preface more closely before purchasing it. Despite my error, I still think this was a good start to my now growing CI book collection.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover
This is a well thought-out book, with a layout that is absolutely fabulous for any level of CI practitioner or enthusiast. The book is divided into small chunks that make it very easy to read and follow. It is very comprehensive and yet, precise, with only about 228 straight-to-the-point pages. For those that want further study, it provides a list of additional materials under competition, marketing warfare, competitive intelligence, industrial espionage, analysis techniques and knowledge management. However, it is essential to understand beforehand that unlike most other books on CI, this book is not US-specific (Nwankama Nwankama).
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Competitive Intelligence
This item: Competitive Intelligence
Price: $128.00
Ships from and sold by Amazon.com