In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.
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"...extremely thorough in outlining the whys and how of this increasingly important arena...a good step towards competing and fairly. " --HBS Working Knowledge
About the Author
Chris West is Managing Director of Marketing Intelligence Services.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
4.0 out of 5 stars
Nice primer,
By A Customer
This review is from: Competitive Intelligence (Hardcover)
This was the first book I read that was dedicated strictly to CI. It turned out to be a good starting point since it covers much territory quickly, which is both a strength and a weakness. I liked the layout in that it is easy to read the chapter materials. My only issue with it was that it has a clear European focus and all of my work has to do with American companies and mostly American dominated industries. This isn't the authors fault but more my own as I should have read the preface more closely before purchasing it. Despite my error, I still think this was a good start to my now growing CI book collection.
5.0 out of 5 stars
A Competitive Intelligence Primer for Global Operators,
This review is from: Competitive Intelligence (Hardcover)
This is a well thought-out book, with a layout that is absolutely fabulous for any level of CI practitioner or enthusiast. The book is divided into small chunks that make it very easy to read and follow. It is very comprehensive and yet, precise, with only about 228 straight-to-the-point pages. For those that want further study, it provides a list of additional materials under competition, marketing warfare, competitive intelligence, industrial espionage, analysis techniques and knowledge management. However, it is essential to understand beforehand that unlike most other books on CI, this book is not US-specific (Nwankama Nwankama).
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Inside This Book
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21
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- Wettbewerb und Kooperation: Wettbewerberorientierung in Projekten radikaler Innovation (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition) by Robert Knack on 4 pages
- Competitive Intelligence and Global Business by David L. Blenkhorn on 4 pages
- Proven Strategies in Competitive Intelligence: Lessons from the Trenches by John E. Prescott in Front Matter, page 207, and page 238
- Strategic Management in the Hospitality Industry, 2nd Edition by Michael D. Olsen on page 92, and page 133
- Managing a Global Enterprise: A Concise Guide to International Operations by William R. Feist in Back Matter
See all 21 books citing this book
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