Competitive Intelligence in the Computer Age [Hardcover]

Carolyn M. Vella (Author), John J. McGonagle (Author)

Book Description

ISBN-10: 089930169X | ISBN-13: 978-0899301693 | Publication Date: June 18, 1987

Competitive intelligence uses public sources to obtain valuable information on competition and competitors. In an open society such as our own, businesses place a great deal of information in the public domain. By using competitive intelligence aggressively and intelligently, corporations can obtain information on potential acquisition targets, markets, key personnel, the probable emergence of new products, or the financial strength or contracts of a competing firm. In fact, the authors contend that as much as 90 percent of the information required to decide on a course of litigation, acquisitions, expansion, new product introduction, or financing, is available through competitive intelligence.

Editorial Reviews

Review

“An absolutely indispensable playbook for anyone who has to compete during the information explosion.”–Martin Sikora, Editor, Mergers and Acquisitions

“An outstanding insight into the most ubiquitous of all topics--information.... Competitive Intelligence in the Computer Age represents a watershed in the manner in which executives will make decisions in the future. Competitive Intelligence highlights and reinforces the need for organizations and individuals to manage their most essential asset--information. Competitive Intelligence is the long awaited book which finally brings a sense of order to the term `information age.' Expertly written by two professionals in one of the most exciting fields today, Competitive Intelligence challenges the reader to think of `information as a commodity.' The authors deftly guide the reader through the intricacies of databases, computer searches, and the stategies behind competitive intelligence. Business executives and service professionals as well as academicians will find this book invaluable.”–James M. Maskula, Department of Marketing, Lehigh University

About the Author

CAROLYN M. VELLA is President and founder of the Helicon Group, Ltd.

JOHN J. MCGONAGLE, JR., is Vice President of the Helicon Group, Ltd., as well as being an attorney and an economist.

Product Details

• Hardcover: 210 pages
• Publisher: Quorum Books (June 18, 1987)
• Language: English
• ISBN-10: 089930169X
• ISBN-13: 978-0899301693
• Product Dimensions: 8.5 x 5.5 x 0.5 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #9,228,854 in Books (See Top 100 in Books)