Competitive Intelligence For The Competitive Edge [Hardcover]

Alan Dutka (Author)

Book Description

Publication Date: January 11, 1999

Written from a practitioner's perspective, this book explains how to integrate a company's operations--particularly marketing, advertising, and strategic planning--with the latest competitive intelligence techniques in order to achieve positive results in all areas.

Editorial Reviews

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Details

• Hardcover: 320 pages
• Publisher: McGraw-Hill; 1 edition (January 11, 1999)
• Language: English
• ISBN-10: 0844202932
• ISBN-13: 978-0844202938
• Product Dimensions: 9.2 x 6.3 x 1.1 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 2.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,097,632 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

18 of 20 people found the following review helpful:

1.0 out of 5 stars Don't bother with this one..., August 11, 1999

By A Customer

This review is from: Competitive Intelligence For The Competitive Edge (Hardcover)

This book more resembles a report of Dutka's research than it does a presentation on how to make CI work. Dutka obviously has done a lot of homework, but we never find out why he thinks the reader should care about all his facts and figures. (His target audience is market research and pollsters, not general business, perhaps?)

Maybe this book will someday serve as a reference work for the companies and industries mentioned, but it will not help you learn about what CI is and why it matters.

There is one good thing about it...the reader can skip whole sections of the material and not miss a single point, so reading time is a minimal intrusion.

2 of 3 people found the following review helpful:

3.0 out of 5 stars A good introduction to CI, August 27, 2002

By A Customer

This review is from: Competitive Intelligence for the Competitive Edge (Paperback)

I just finished this book and felt that the previous submission (Alabama) did not provide a balanced review of Dutka's work. Actually, I believe that this reader missed the point of the book entirely. If you need to be told the value of measuring market potential and evaluating competitive threats, then you should probably read a nice book about moving cheese and prepare yourself to be laid off.

Having completed an MBA program, I am familiar with the research techniques Dutka employs to gain insight into the competitive landscapes of various industries. In fact, I found the book to offer applications of basic business tools, which when used in concert provide companies with valuable competitive information on which they can act. Nothing more, nothing less. It's a quick read and offers some good examples of CI in practice.