Customer Reviews

Competitive Intelligence For The Competitive Edge

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This book more resembles a report of Dutka's research than it does a presentation on how to make CI work. Dutka obviously has done a lot of homework, but we never find out why he thinks the reader should care about all his facts and figures. (His target audience is market research and pollsters, not general business, perhaps?)

Maybe this book will someday serve as a reference work for the companies and industries mentioned, but it will not help you learn about what CI is and why it matters.

There is one good thing about it...the reader can skip whole sections of the material and not miss a single point, so reading time is a minimal intrusion.

I just finished this book and felt that the previous submission (Alabama) did not provide a balanced review of Dutka's work. Actually, I believe that this reader missed the point of the book entirely. If you need to be told the value of measuring market potential and evaluating competitive threats, then you should probably read a nice book about moving cheese and prepare yourself to be laid off.

Having completed an MBA program, I am familiar with the research techniques Dutka employs to gain insight into the competitive landscapes of various industries. In fact, I found the book to offer applications of basic business tools, which when used in concert provide companies with valuable competitive information on which they can act. Nothing more, nothing less. It's a quick read and offers some good examples of CI in practice.