Competitive Intelligence [Paperback]

Michelle Cook (Author), Curtis Cook (Author)

Book Description

Publication Date: August 25, 2000 | ISBN-10: 0749433124 | ISBN-13: 978-0749433123 | Edition: 1st

Competitive intelligence and analysis are essential elements of any business' marketing strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. Competitive Intelligence will show you, from an international perspective, how to plan, prepare and implement an efficient CI system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, internet and electronic databases, setting up an Intelligence Library, data mining, budget constraints and legal considerations.

Editorial Reviews

About the Author

MICHELLE SCHOFFRO COOK, DNM, DAc, CNC, is a doctor of natural medicine, doctor of acupuncture, holistic life coach, biofeedback therapist, holistic nutritionist, energy medicine practitioner, and Reiki master. She is Director of Healing Body, Mind & Spirit, a holistic wellness center in Western Canada. Her columns appear in popular health magazines, and she is also the author of Healing Injuries the Natural Way. For more information on her work, visit www.energyeffect.com.

Cook is a founding partner of Global Trade Solutions, an International business development and strategy firm based in Calgary, Canada.

Product Details

• Paperback: 263 pages
• Publisher: Kogan Page; 1st edition (August 25, 2000)
• Language: English
• ISBN-10: 0749433124
• ISBN-13: 978-0749433123
• Product Dimensions: 9.2 x 6 x 0.6 inches
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,454,622 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

6 of 8 people found the following review helpful:

4.0 out of 5 stars CI for Beginners, November 10, 2000

By A Customer

This review is from: Competitive Intelligence (Paperback)

Being a newcomer in this field, I found the book is very well strucutred that makes easy to digest the concepts of CI. It gives a new perspective especially in information work for professionals(e.g. librarian,info officer). Eventhough it may seemed similar to the functions of gathering of data/info, organizing and disseminating, the part which describes analysis-turning information into intelligence is something new and refreshing. It can be applicable to the existing library environment.