This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework. The text is intended for year 3/4 undergraduate and postgraduate courses on strategy; service industries courses on Business, Management and Marketing degree programmes, and MBA programmes. It should also be useful to professionals in the service sector.
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Book Description
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'Well presented, easily read and understood.' - Helen Shiels, University of Ulster 'A thoroughly researched and highly readable guide to the forces which shape today's global economy. Packed with examples of how to get it right, and how to avoid getting it wrong, this book will be of real value to any service organisation striving to compete in the world's increasingly borderless market.' - Sir John Egan, Chief Executive, BAA plc
About the Author
NEIL BOTTEN is Principal Lecturer in Strategic Management at the London Management Centre, University of Westminster. His professional experience spans the chemical and oil industries and the fire service and his more recent consultancy work involved the introduction of strategic planning processes and scenario planning workshops. He has published in the areas of strategic management and marketing. JOHN MCMANUS has had many years of experience as a practitioner in industry and the public sector where he has been involved in planning, change management and reengineering. He is author of several books on project management and change management.
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