Significant changes in both technology and the marketplace are making it essential for companies to keep a close watch on their competition. Competitive Technical Intelligence, written by a leader in the field, shows how to do this systematically and reliably. The book covers the full range of issues, from initiating a technical intelligence program and integrating it into a strategic technical plan to setting up strategic alliances with other companies. The methods presented can be applied to a wide range of industries. Although it may sound like industrial espionage, competitive technical intelligence is really a tool for managing the tremendous amount of information available to the public, and this volume includes extensive advice on how to use diverse information sources efficiently and how to find and evaluate new sources. The book includes numerous examples and a clear emphasis on basic principles, making it valuable for anyone interested in tracking and analyzing changes in current technology and industrial practices.
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Book Description
Editorial Reviews
Review
"Intended for R&D managers and those within R&D charged with the responsibility of carrying out technology intelligence programs, strategic technology planning, and acquisition of external technology; this book provides the reader with the ability to design, obtain necessary support for, and implement a competitive technical intelligence system in a way that enables one's organization to identify, acquire, and utilize new technology faster and better than the competition, for competitive advantage in the marketplace."--SciTech Book News
"Competitive Technical Intelligence takes a straight-forward approach to CTI. Its strength lies in the fact that it approaches CTI as part of CI. In so doing, it walks the reader through the basics of issues like data collection as well as related issues, like the utilization of CTI. Coburn uses the device of postulating a set of basic principles, which are repeated at the end of the book, as a way of structuring his approach to this subject."--Competitive Intelligence Review
About the Author
Mathias M. Coburn is at Widener University.
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Most Helpful Customer Reviews
11 of 11 people found the following review helpful:
2.0 out of 5 stars
Not really about technical intelligence,
By
This review is from: Competitive Technical Intelligence: A Guide to Design, Analysis, and Action (ACS Professional Reference Books) (Hardcover)
The title of this book is somewhat misleading. It is a concise and relatively informative discussion of technology strategy and tactics, rather than technical intelligence. It does contain a good overview of the different sources of technical intelligence, but very little useful material on intelligence analysis. A number of case briefs of are included, but they are weakened by the author's choice not to include company identities in the briefs.
1 of 2 people found the following review helpful:
4.0 out of 5 stars
Looking beyond the factory fence,
By Stephen T. Desirey (West Chester, Pa.) - See all my reviews
This review is from: Competitive Technical Intelligence: A Guide to Design, Analysis, and Action (ACS Professional Reference Books) (Hardcover)
Mr. Coburn may cause you to challenge the approach that you take in understanding your business. He forces you to look from the outside inward rather than looking outward which is generally the path of least resistance. Surprise your customers and competitors are also living in this space. We will begin to see things differently from this vantage point, and that is a key part of the message in this book. Our ability to utilize the knowledge that exists in this competitive world will facilitate the improvements inside of our business. The advantage for the winners in the future will be to capture this mass of data, transform it into knowledge and/or wisdom and move this activity into one of your routine business process. Not such an easy task to create in a cost cutting world, but you can't afford "not to."
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