Competitor Intelligence: How to Get It; How to Use It [Hardcover]

Leonard M. Flud (Author)

Book Description

Publication Date: May 2, 1985

Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top U.S. corporations, it reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks, and more, in an honest, ethical way.

Product Details

• Hardcover: 479 pages
• Publisher: Wiley; 1 edition (May 2, 1985)
• Language: English
• ISBN-10: 0471809675
• ISBN-13: 978-0471809678
• Product Dimensions: 9.2 x 6.4 x 1.6 inches
• Shipping Weight: 1.9 pounds
• Amazon Best Sellers Rank: #2,375,443 in Books (See Top 100 in Books)

More About the Author

Leonard Fuld is a pioneer in the field of competitive intelligence. He has created many of the intelligence-gathering techniques currently used by corporations around the globe. Mr. Fuld was among the first four people to be named a Fellow of the Society of Competitive Intelligence Professionals (SCIP) and was awarded the Meritorious Award, the highest award offered by SCIP, in 1998.

Mr. Fuld's company, Fuld & Company, founded in 1979, specializes in providing business intelligence to corporations to improve their decision-making for strategy, operations and tactical applications. His company has served over half the Fortune 500 companies as well as corporations around the world. Headquartered in Cambridge, MA, Fuld & Company Inc. also operates officew in London, Dalian (PRC), and Delhi.

Mr. Fuld is a widely published author. In addition to his newly published book, The Secret Language of Competitive Intelligence (Crown Publishing, 2006), he has previously published, Competitor Intelligence: How to Get It - How to Use It (Wiley, 1985) and Monitoring the Competition: Find Out What's Really Going On Over There (Wiley, 1988), The New Competitor Intelligence (Wiley, 1995), as well as a distance learning product, The Fuld War Room (CD-ROM). His articles have appeared in major business publications including The Harvard Business Review, The Wall Street Journal, CIO Magazine, Chief Executive, Marketing News, Directors & Boards, Boardroom Reports, Chief Executive, and The Journal of Business Strategy among many others.

He is a recognized expert who has helped companies and institutions improve their early warning capability. He has worked with the United Nations, as well as with numerous corporations around the globe to improve their intelligence and decision-making capabilities.

Mr. Fuld has been profiled in a large number of magazines including Harvard Business Review, Fortune, Industry Week, Venture Magazine, Marketing News, The Christian Science Monitor, The New York Times, Newsweek, Across the Board and Business Marketing. He has also been featured on The Today Show, Marketplace, CBS Network Newsbreak, Financial News Network Evening News and ESPN's Nation's Business Today.

He is a featured speaker, educating boards of directors and other executive groups at major corporations worldwide and at numerous professional conferences including the United Nations Industrial Development Organization (UNIDO), American Marketing Association, the Conference Boards of New York and Canada, the Planning Forum, the Society of Competitor Intelligence Professionals (SCIP), and the American Society of Industrial Security. Fuld's popular competitor intelligence seminars have been attended by over one thousand executives from major US and international corporations.