The Complete Advertising and Marketing Handbook: Your 21st Century Advertising and Marketing Manual is Available Right Now [Hardcover]

Herschell Gordon Lewis (Author)

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Book Description

Publication Date: May 1998

This remarkable manual tells you what to do and what to avoid when working with all types of media, from the most traditional to the newest (and woefully misunderstood) electronic media. Lewis offers tips on letter-writing, using testimonials, positioning and loyalty programs, making small-space ads pay, and effective fund-raising.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This remarkable manual tells you what to do and what to avoid when working with all types of media, from the most traditional to the newest (and woefully misunderstood) electronic media. Lewis offers tips on letter-writing, using testimonials, positioning and loyalty programs, making small-space ads pay, and effective fund-raising.

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Product Details

Hardcover: 300 pages
Publisher: Bonus Books (May 1998)
Language: English
ISBN-10: 156625101X
ISBN-13: 978-1566251013
Product Dimensions: 10 x 7.4 x 1.2 inches
Shipping Weight: 1.9 pounds
Amazon Best Sellers Rank: #2,972,182 in Books (See Top 100 in Books)

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