This invaluable resource is a collection of over 350 sample letters and models, plus excerpts, teasers, and opening lines that will deliver thousands of dollars of contributions for your organization. Use the models "as is" or adapt them easily to your own purposes. Either way, they’ll help your requests jump out of the multitude of requests that flood the mail, get them read, and - most importantly - get a response. You’ll find letters for every kind of fund-raising effort. In addition, this book provides ingenious "hooks" that will help get your envelope opened; pointers for writing strong opening copy, plus tips on asking for the right gift amount; structuring your fund-raising request; designing your direct mail packing; producing cost-effect mailings, testing, and much more!
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Most Helpful Customer Reviews
67 of 71 people found the following review helpful:
4.0 out of 5 stars
Extremely useful shelf-reference for fund-raisers,
By
This review is from: The Complete Book of Model Fundraising Letters (Hardcover)
Not only does this book offer real-life examples of letters for every conceivable fund-raising campaign and situation, it explains the structure of successful fund-raising letters. I refer to it frequently. 5 stars I reserve for anything written by Mal Warwick, who is in a class by himself. But 4 stars means I found Mr. Kuniholm's book well worth the money, repeatedly useful, practical, educational and wise.
15 of 16 people found the following review helpful:
5.0 out of 5 stars
The most frequently borrowed fund raising book I own,
By A Customer
This review is from: The Complete Book of Model Fundraising Letters (Hardcover)
Chapter 15, Obtaining Substantial Financial Support with the Foundation and Corporate Request Letter, is the most dog-eared chapter of my copy. Government and non-profit colleagues whose core job and expertise is not in the area of fund raising, love this book.
8 of 8 people found the following review helpful:
5.0 out of 5 stars
Jam Packed with Samples,
By
This review is from: The Complete Book of Model Fundraising Letters (Hardcover)
In addition to advice on how to write successful fundraising letters, this book contains hundreds of models, samples, and excerpts of actual letters. One section covers letters soliciting volunteer help. (summary by South TX Library System)This book has 378 pages, so chances are very good that you will find a sample letter close to what you need. Inexperienced letter writers tend to be too wordy and turn off their potential funders. I really recommend that people pay close attention to the advice in this book.
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Inside This Book
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Key Phrases - Capitalized Phrases (CAPs):
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Nutrition Action, Executive Director, Vital Signs, World Wildlife Fund, Johnson Box, New Testament, Happy Valley, World Vision, National Association of Railroad Passengers, Soviet Union, United States, Covenant House, Friends of the Kennedy Center, National Wildlife Federation, Native American, Sunday School, Citizens Against Waste, Episcopal Church of the Word, Conductor's Circle, Fun Fair, Gardner High School Band, Mercy Hospital, Rails-to-Trails Conservancy, Stop Gun Violence, The Civil War New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Nutrition Action, Executive Director, Vital Signs, World Wildlife Fund, Johnson Box, New Testament, Happy Valley, World Vision, National Association of Railroad Passengers, Soviet Union, United States, Covenant House, Friends of the Kennedy Center, National Wildlife Federation, Native American, Sunday School, Citizens Against Waste, Episcopal Church of the Word, Conductor's Circle, Fun Fair, Gardner High School Band, Mercy Hospital, Rails-to-Trails Conservancy, Stop Gun Violence, The Civil War New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 9
books:
See all 9 books this book cites
- Civil War by Geoffrey Ward on page 191, and page 192
- Vital Signs 2003-2004: The Trends That Are Shaping Our Future by Worldwatch Institute on page 149, and page 150
- Dear Friend Hb (Gift Forever) by Michael O'Mara Books on page 96
- Making of Britain: Middle Ages (The making of Britain) by Lesley M. Smith on page 73
- Master Builder (Dover Thrift Editions) by Henrik Ibsen on page 288
See all 9 books this book cites
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