Customer Reviews

The Complete Book of Model Fundraising Letters

5 star:		(3)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

Not only does this book offer real-life examples of letters for every conceivable fund-raising campaign and situation, it explains the structure of successful fund-raising letters. I refer to it frequently. 5 stars I reserve for anything written by Mal Warwick, who is in a class by himself. But 4 stars means I found Mr. Kuniholm's book well worth the money, repeatedly useful, practical, educational and wise.

Chapter 15, Obtaining Substantial Financial Support with the Foundation and Corporate Request Letter, is the most dog-eared chapter of my copy. Government and non-profit colleagues whose core job and expertise is not in the area of fund raising, love this book.

In addition to advice on how to write successful fundraising letters, this book contains hundreds of models, samples, and excerpts of actual letters. One section covers letters soliciting volunteer help. (summary by South TX Library System)
This book has 378 pages, so chances are very good that you will find a sample letter close to what you need. Inexperienced letter writers tend to be too wordy and turn off their potential funders. I really recommend that people pay close attention to the advice in this book.

I found this book to be a great overview with lots of examples. It's been shared around our office over and over again!

My pleasure in the book was minimized when I came to the sections on telemarketing, etc. . . not what I expected. The portions of the book that were helpful, were A-1.