The Complete E-Commerce Book:Design, Build & Maintain a Successful Web-based Business [Paperback]

Janice Reynolds (Author)

Book Description

ISBN-10: 157820061X | ISBN-13: 978-1578200610 | Publication Date: October 2000

E-commerce is expanding daily as entrepreneurs find new ways to sell and distribute innovative products and services electronically. Having a successful online business requires a well-coordinated plan that takes into account a wide array of elements, including design competency, programming abilities (transactional and database), server configuration, public relations, and sales and marketing abilities.

Experts Janice Reynolds and Roya Mofazali cover all these aspects and more in The Complete E-Commerce Guide. They offer practical strategies for helping readers build a Web site with its own unique qualities that will attract visitors and turn them into customers. Included are select comparisons of the many kinds of software needed by e-commerce businesses today, along with sensible advice on implementation and the nuts-and-bolts, day-to-day challenges of running a successful Web company.

Editorial Reviews

About the Author

Janice Reynolds formed Janrey Consulting in 1995 to provide technology, marketing, advertising and public relations consulting to information technology and Internet/intranet clients. In addition to her work at Janrey, Reynolds has been a leading player in several Internet startups, including wipnet.com, globalgarage.com and Town24.com. She also provides expert advice to budding entrepreneurs as the E-commerce Expert on allbusiness.com. Reynolds' publishing experience includes serving as a roving editor and writer for CMP publications; editing books on the Internet, networking, telecommunications and telephony including "The Computer Telephony Encyclopedia" and writing "Logistics and Fulfillment for E-Business".

Product Details

• Paperback: 339 pages
• Publisher: Cmp Books (October 2000)
• Language: English
• ISBN-10: 157820061X
• ISBN-13: 978-1578200610
• Product Dimensions: 8.9 x 6.9 x 0.9 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #361,654 in Books (See Top 100 in Books)
  • #70 in Books > Computers & Technology > Hardware > Internet & Networking

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

68 of 69 people found the following review helpful:

2.0 out of 5 stars Out of Date, For Millionaires and Poorly Edited, February 17, 2002

By 

"dathon" (New York City) - See all my reviews

This review is from: The Complete E-Commerce Book:Design, Build & Maintain a Successful Web-based Business (Paperback)

This book was a pretty big disappointment and obviously written before the Net bubble burst. I am very surprised by all the 5-star reviews here... makes one go hmmm...

First, the book is out of date already. Published in the beginning of 2000 means it was written in 1999 and it shows. Many of the links are dead, or the businesses have changed their focus or been taken over by someone else. The recommendations are for the time when venture capital was plenty and business plans were optional. Those days are over...

Second, this book is geared to a millionaire who has big bucks to blow. There is information on servers and RAID redudancy that is too detailed for the non-techie and too shallow for the tech savvy. I doubt many people starting up an e-business today are looking to spend close to a million. They are looking for a "guerilla" style e-commerce book to get up and running under a few thousand dollars. And, yes, it can be done! I guess I'll have to write that book if no one else does.

Third, this book is poorly edited with incorrect subject/verb agreement and accept/except style grammatical confusion. Unfortunately I have come to expect poor editing in programming books, but c'mon, this is a book written for a general audience without coding... get a decent editor!

I do give this book one star over the minimum because it does contain some good material but it is not worth buying. Find it in a library or bookstore to copy the useful information as it is not useful as a reference or worth a close read.

8 of 8 people found the following review helpful:

5.0 out of 5 stars Best yet for non-tekkies, July 16, 2001

By A Customer

This review is from: The Complete E-Commerce Book:Design, Build & Maintain a Successful Web-based Business (Paperback)

The Complete E-commerce Book is the best intro to going into e-commerce I've seen yet. It explains in understandable terms the complexities of starting your own website. I am a technical person who has experience with servers yet Janice Reynolds' book put many loose bits and pieces together so I understood them better. I was finally able to write a hadware and software checklist to build my own web server. If anyone has tried to get educated in e-business by going to Microsoft, Sun, IBM, etc. websites, you only see the marketing gobbyldegook that tells you little or nothing about how their products can specifically put you in business. Ms. Reynolds' book puts all the hardware and software into perspective. AND... if you can't do the technical thing, she tells you how to use Internet storefront vendors that will do the same thing for your business. This is my e-commerce reference from now on. Buy it!

7 of 7 people found the following review helpful:

5.0 out of 5 stars Buy this Book !, January 20, 2001

By 

Mark "Mark" (New York ,USA) - See all my reviews

This review is from: The Complete E-Commerce Book:Design, Build & Maintain a Successful Web-based Business (Paperback)

If you have any thoughts of starting your own Web-based Business, this is the book for you. It will guide you from start to finish with an amazing amount of valuable information on every page. Whether you consider yourself an expert or an absolute beginner, you will learn all there is to know about E-Commerce. The text, graphics and layout are clear and concise. There is no doubt this book will become a trusted companion for many a Web-site entrepreneur.