Review
Ever fantasize about escaping the big city congestion and moving to a home and new job out in the country? It's not just for farmers anymore. Rogak has been running her own country business for over ten years, and in
The Complete Country Business Guide she not only shows readers that it's feasible - she also provides sound business advice for starting a rural business.
Written in a style that is easy to read, with a tone that is encouraging but cautious, this book does a good job of stressing the importance of doing one's homework before plunging ahead with a new business; advice that could save readers from serious and potentially costly oversights or mistakes down the road. -- ForeWord Magazine, March, 1999
For city dwellers seeking refuge from smog, rush-hour traffic and long supermarket lines, it's a romantic fantasy: owning a quaint bed-and-breakfast inn or a charming general store in a sleepy town where everybody knows your name. If you're wondering where to sign up, read Lisa Rogak's The Complete Country Business Guide: Everything You Need to Know to Become a Rural Entrepreneur, a look at the nuts and bolts of small-business ownership, village style. The book highlights real-life case histories of former city folk who tell what it took to dig into country soil. Running the gamut from specialty food manufacturers and furniture makers to entrepreneurs with more unusual ventures such as cat kennels and llama farming, each profile offers start-up cost estimates and resources for additional information. The solid advice Rogak offers should help ensure things go right. -- Entrepreneur's Business Start-Ups, September, 1998
If you dream of moving to the country but are not sure how to pay the bills once you get there, you may need a little advice from Lisa Rogak. Her latest project, The Complete Country Business Guide: Everything You Need to Know to Become a Rural Entrepreneur, informs readers about which businesses are most likely to thrive in a rural setting. In addition to offering tips on how to get your business off the ground, Rogak profiles people who are running successful rural businesses. She also offers pointers on marketing a country business, speeding up the fitting-in process and dealing with small-town government. -- Mountain Living, Fall 1998
Lisa Rogak's The Complete Country Business Guide is designed specifically for the entrepreneur who wants to establish and operate a business in a rural area, away from big cities and their urban problems. Packed with practical advice and inventive ideas, The Complete Country Business Guide shows how to choose the business that's right for you, buy an existing business or start one from scratch, find the markets that will grow your business, network with other rural entrepreneurs, deal with rural government and much, much more. The Complete Country Business Guide is enhanced with the stories of twenty successful rural entrepreneurs who describe how they started their own successful businesses in rural communities. Highly recommended for novice entrepreneurs and experienced business owners seeking to establish themselves successfully in a rural business environment. -- Midwest Book Review, December, 1998
About the Author
Lisa Rogak has run her own country business since 1988. She is the author of more than 25 books and lives in rural New Hampshire.
