The "Complete Database Marketer" is totally redrafted to bring it up to date with developments through 1995. Specific updates in this work include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.
I have spent the last 33 years in the direct mail, database and email marketing business working for five companies in this work. I have built marketing databases, determined customer lifetime value, published more than 200 articles (available on my website www.dbmarketing.com), published eleven books, and made more than 300 speeches all over the US, Canada and the world including Japan, Australia, Brazil, Greece. UK, Portugal, Taiwan, Malaysia and Columbia.
My main focus in the past few years has been Email Subscriber Acquisition. I have helped e-DIalog's clients to acquire 78 Million more subscribers in 2010 increasing e-Dialog revenue by more than $8 million.
I read extensively in History, Biography, and Science. I play the piano every night (nothing written after 1950), and play Canasta with my wife Helena every night, where I always lose.
I have four grown children, all married and eight grandchildren.
Poitically, I am a conservative. I think that our government is spending too much, getting us deeply into debt, and fear for the future of the dollar and the US economy. I love America and am so happy to be living in Fort Lauderdale with Helenita.
