The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program [Paperback]

John Kremer (Author)

Book Description

Series: Small Business Series | Publication Date: April 9, 1992

Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.

Editorial Reviews

From the Publisher

Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.

Product Details

• Paperback: 288 pages
• Publisher: Wiley; 1 edition (April 9, 1992)
• Language: English
• ISBN-10: 0471553875
• ISBN-13: 978-0471553878
• Product Dimensions: 9.9 x 6.9 x 0.8 inches
• Shipping Weight: 1.2 pounds
• Amazon Best Sellers Rank: #3,328,400 in Books (See Top 100 in Books)

More About the Author

John Kremer is an expert on book publishing and marketing. The owner of Open Horizons in Taos, New Mexico, he is the editor of the Book Marketing Update newsletter.

John is the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers and Celebrate Today. He has also designed the Do-It-Yourself Book Publicity Kit and Book Publishing Reports on CD-Rom.

His web sites include bookmarket.com, askjohnkremer.com, askthepublicist.com, askthebookeditor.com, tenmillioneyeballs.com, promotingyourbooks.com, johnkremer.com, johnkremer.org, johnkremer.net, selfpublishinghalloffame.com, and hottimescoolplaces.com.