The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs [Paperback]

Bruce C. Brown (Author)

Editorial Reviews

Product Description

Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud. In addition, we spent thousands of hours interviewing hundreds of today s most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you.

Product Details

• Paperback: 384 pages
• Publisher: Atlantic Publishing Company (April 20, 2008)
• Language: English
• ISBN-10: 1601381255
• ISBN-13: 978-1601381255
• Product Dimensions: 8.9 x 5.9 x 1 inches
• Shipping Weight: 14.9 ounces (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (15 customer reviews)
• Amazon Bestsellers Rank: #30,002 in Books (See Top 100 in Books)

  #53 in	Books > Business & Investing > Industries & Professions > E-commerce
  #62 in	Books > Computers & Internet > Software > Business > Accounting
  #35 in	Books > Computers & Internet > Business & Culture > Web Marketing

Customer Reviews

Most Helpful Customer Reviews

19 of 19 people found the following review helpful:

5.0 out of 5 stars Complete Guide to Affiliate Marketing on the Web, July 6, 2009

By	Pat Grayston - See all my reviews (REAL NAME)

This review is from: The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs (Paperback)

This book is a must have for anyone who seriously wants or is toying with the idea of Affiliate Marketing. Brown takes you through the entire process from getting started to choosing a software application right for you to how to market and promote your site. He explains the ins and outs of Affiliate Marketing on the Web in language anyone can understand, even if you're not smarter than a fifth grader.
Do you know the difference between residual and flashflood traffic techniques? How about pay per click as opposed to pay per lead? I didn't. However, after reading this book I certainly have been educated in the lingo associated with Affiliate Marketing. Brown also manages to take the guess work out of Google.
You don't have to be a web designer to apply the techniques, but if you're somewhat computer savvy it's beneficial. Brown doesn't present a get rich quick scheme, but instead delivers a sure fire way to get more traffic to your site and more money in your pocket. He doesn't lead you down the garden path and his book will definitely help you travel the road to success.

8 of 8 people found the following review helpful:

5.0 out of 5 stars Superb Affiliate Marketing Book - Comprehensive, Top Choice, August 11, 2009

By	Kenneth Calhoun "StockTradingSuccess.com" (Colorado, USA) - See all my reviews (VINE VOICE)    (REAL NAME)

Amazon Verified Purchase

This review is from: The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs (Paperback)

This is my favorite affiliate management book, because it covers a lot of tips and new content for those of us who are managing/leading affiliate driven businesses. What I like best about this book is how comprehensive and specific it is, and the new content that I haven't seen elsewhere in other affiliate marketing how-to resources.

This book gets my top marks for affiliate marketing how-to's, it has dozens of tactics that go beyond the basics and serves a a superb blueprint for affiliate marketing "how to" strategies.

Well done, and thanks very much -- this was a very useful (and now dog-eared!) book. I'll actually use it during implementation, launch and followup of my sites' affiliate networks.

Thanks,

Ken Calhoun
TradingAffiliates dot com
DaytradingUniversity

5 of 5 people found the following review helpful:

4.0 out of 5 stars Nitty-gritty advice, August 10, 2009

By	Danielle Nichols "wranglerdani" (San Clemente, CA) - See all my reviews (REAL NAME)

This review is from: The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs (Paperback)

This book begins with a quote from the Godfather: "In war there is no substitute for victory." While that seems like an unusual opening to a marketing text, this book is very hard-hitting and aggressive, insisting that if you want to make this style of marketing work, you have to go for it - but that profiting from such marketing is attainable.

Beginning with basics and soon delving into technical nitty-gritties such as meta-tags, web site optimization and other technical nuances, necessary for such aggressive marketing campaigns as this book is touting.

Finishing out this guide with "Affiliate Mistakes" and case studies makes this book a great resource for anyone wanting to make a living from their laptop, or even those who already have a successful business and simply need a better marketing resource in a "Web 2.0" world.