Customer Reviews

The Complete Guide to Book Publicity

5 star:		(15)
4 star:		(5)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

Whether you sell out to a publisher or publish yourself, the author must do the promotion. This is not a general publicity book; it is for authors and book publishers. Anyone with a book to promote will be more successful with the detailed advice given here.

The Complete Guide to Book Publicity provides a thorough explanation of both print and broadcast media. Chapter six takes you step-by-step through a book publicity campaign. Blanco's explanation of buzzwords (Talking the Talk) will make you sound like a professional. This book is full of inside tips and tricks only an experienced professional could know. She even discusses budgets and costs for publicity campaigns--with formulas.

To get maximum exposure for your book, buy this book . . . and/or call Jodee Blanco in Chicago. DanPoynter@ParaPublishing.com

The Complete Guide to Book Publicity explains not only what needs to be done to publicize a book but also how to do those things including writing press releases, putting together a press kit, approaching media outlets, and building a campaign in an efficient and cost conscious manner. Blanco also includes a chapter on deciding whether to hire a publicist or publicize your book yourself. This book is a "must have" for the library of any author performing any or all of his/her publicity

great tips- and a lot of fun. Another good one is Guerrilla Marketing for Writers (Levinson) and How to Get Publicity (Bill Parkhurst) Read all three and you will have publicity under your belt!

Everyone who is thinking of doing publicity themselves should get this book. Straight foward, easy to read with great tips.
I've been doing publicty for 25 years-I wish my clients read this book before they came to me... I recommend this book highly!Rick Frishman- Pres. Planned TV Arts (NYC) Co- author GUERRILLA PUBLICITY & GUERRILLA MARKETING FOR WRITERS

If you know an author struggling to promote their book, have mercy and buy them Jodee Blanco's "The Complete Guide to Book Publicity" today! If you are that author, do yourself a great kindness and order this book now. It delivers what it promises, and more. A most empowering read!

Suza Francina, author, "Yoga and the Wisdom of Menopause" and "The New Yoga for People Over 50."

This book should go to the top of your list for publicity how to's. It's easy to read and explains book publicity in terms that you can understand.

Well organized and easy to follow, you can't go wrong in picking up this book and David Cole's The Complete Guide to Book Marketing.

Blanco includes great examples that triggered so many ideas for me that I had to keep a pen and pad of paper with me at all times to record them.

With detailed information about the types of media and how it works, Blanco lets you know right from the start what you can and can't do to make the media work for you.

Don't miss Blanco's section on the Perfect Press Kit. That alone is worth the cost of the book!

In self-publishing my first book "Making New Friends" money was tight. I knew I needed to promote the book but wasn't quite sure how to approach PR. I purchased this book and found I could not put it down. Jodee's keen insight into publicity has been extremely helpful to me. The book contains excellent advice and examples of publicity techniques. It truly is a complete guide to book publicity. I highly recommend this book for all self-published authors that are looking for guidance on book promotion and publicity.

Jodee's book is as energetic as her live presentations - which is a lesson in itself about book publicity. Publishers must be enthusiastic about the books they publish, and authors must have an abundance of energy and participate fully in promotional activities. An important factor - after finding a current "hook" to the book's message - is putting a magnifying glass to the author: Who is she and why should readers want to read (or hear) her message? Whether the work is fiction or nonfiction, "Book" promotion and "Personal Publicity" are a winning combination in the publishing game!

Wow.

Wait... let me rephrase that.

WOW!! Forget every other review I have ever given. With all due respect to such classics as "Jump Start You book Sales" and "1,001 Ways to Market Your Book" this book opened my eyes to the other side of the media - and how to get there. I have read and reread everything from "How to Sell You book on Amazon" to "Publicize You Book" (and hundreds of other texts), but this one book stands out head and shoulders as a MUST READ if you ever want to sell ANY books. Written TO the author or public relations specialist (seasoned or student), this book covers in depth print, broadcast, local, regional, and national media like no other book on the subject. Read all of the books I listed above - and read anything By Rick Frishman, but make sure you always have THIS BOOK within arms' reach.

Jodee knows her stuff and she tells all. In contrast to the wonderful texts above, what I gleaned from these pages was HOW TO plan out a campaign (not just a collection of nifty ideas - which are also useful in their own right). Jodee explains the inner workings of every aspect of the media, and how to approach a television producer versus a radio producer or news paper editor, and why. Moreover she gives example after example of how to write a grreat press release, cover letter, question and topic sheets, but her greatest accomplishment is her intensive work on fiction.

NO OTHER BOOK I have read comes close to covering "How To" promote fiction like this one does. I have spoken to and emailed scores of well known and respected professionals who shy away from fiction, but Jodee tackles it head on and tells you as an author or publicity specialist exactly how to research, locate, and exploit the right angles to make the media frenzy for your book. "Where is the hook?" is the greatest bane of anyone who attempts to publicize a novel. "Why should anyone care that you wrote a story?" This book is the first (and currently ONLY) I have found to address these two nefarious questions. This book changed my life. Most highly recommended.

We have been in book publicity for many years, but we keep Jodee Blanco's book
in our office as a constant source of information and referral. We really
appreciate the information. We are highly skilled as book publicists and want to continue
to be successful on behalf of our clients.

We highly recommend this book for publicists.

Sherri Rosen Publicity