If you're starting or running a home business, there's one thing you need: practical information at your fingertips! This book is a life-saver -- an all-in-one, quick-answer guide to all the issues, big and small, that homepreneurs deal with every day.
Robert Spiegel takes readers by the hand and leads them through every stage of business from initial idea to maturity to selling:
-- Choosing the business -- build it or buy it; franchising; multilevel marketing; evaluating your strengths and skills
-- Starting up -- the business plan; licenses, permits, zoning; taxes and insurance; equipment and furnishings; financing; governmental resources; outsourcing; managing your time
-- Marketing -- publicity; advertising; direct marketing; sales
-- Controlling growth -- trouble signs; finding mentors; building credibility and stability; expanding or staying put
-- Planning your exit -- should you sell, and when; leaving the business to heirs; planning for the unexpected.
