The Complete Guide to Customer Support: How to Turn Technical Assistance Into a Profitable Relationship [Paperback]

Joseph Fleischer (Author), Brendan Read (Author)

Book Description

Publication Date: June 2002

Today's support operations face greater responsibilities than the help desks of the 1990s. That's because customers expect 24x7 assistance on whatever channel they choose - no matter what type of products and/or services they buy. The Complete Guide t

The Complete Guide to Customer Support shows you how to maintain a quality staff, choose the technology that's right for your business, mesh multiple types of support, evaluate your operation, and more.

Editorial Reviews

About the Author

Joe Fleischer, Call Center magazine's chief technical editor, regularly writes about how companies use technology to serve customers by phone and online. He's in frequent demand as a speaker at leading events, including Call Center Demo and Conference. Brendan Read, Call Center magazine's services editor and author of Designing the Best Call Center for Your Business, writes about site selection, design, staffing, training, certification, outsourcing, teleworking, and laws and regulations. An experienced reporter and business journalist, he writes and occasionally speaks at trade shows in a unique way that makes complex topics understandable and interesting.

Product Details

• Paperback: 272 pages
• Publisher: CMP; 1st edition (June 2002)
• Language: English
• ISBN-10: 1578200970
• ISBN-13: 978-1578200979
• Product Dimensions: 8.8 x 6 x 0.6 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #1,274,100 in Books (See Top 100 in Books)
  • #96 in Books > Business & Investing > Marketing & Sales > Marketing > Telemarketing

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