Here is the complete guide to the principles and practices of digital graphic design in the new century, particularly in designing for the World Wide Web! The Complete Guide to Digital Graphic Design takes a look at all the major areas in which design is applied-such as packaging, signage, advertising, exhibition and display systems, corporate identity, multimedia, etc.-and demonstrates, step by step, all the proven methods and tested techniques digital designers use to achieve a vast array of dramatic effects. Readers will discover the capabilities of a range of graphic design hardware and software (both for Mac and PC); will explore the unique design considerations as well as master the planning and production stages for a range of 2D and 3D graphic presentations; and much more. Dozens of real-life case histories are included, as well as a glossary of terms and detailed listings of helpful websites. This valuable guide is destined to be the ultimate reference for design students as well as experienced designers who want to further develop their traditional skills within the new technology.
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Book Description
Editorial Reviews
Review
"'Excellent... it will give novices an awareness of how today's design industry is structured and the career disciplines that are available' - Computer Arts 'A stylish and beautifully produced work that covers a wide subject in a concise, pleasing style. Excellently priced, it offers fantastic value for money, even for students' - MacFormat"
--This text refers to an out of print or unavailable edition of this title.
About the Author
Bob Gordon is a senior lecturer at the University of Brighton. Maggie Gordon is a senior lecturer at Kingston University. Together they are copartners at Gordon Design Associates, a design consultancy. Bob Gordon is a beta-tester for Quark and Adobe. Maggie Gordon is the author of several books, including Alphabets and Images and How to Create and Use Decorative Type. They live in Brighton, East Sussex, England.
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Most Helpful Customer Reviews
12 of 16 people found the following review helpful:
5.0 out of 5 stars
For computer artists of all skill and experience levels,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: The Complete Guide to Digital Graphic Design (Paperback)
Bob and Maggie Gordon's The Complete Guide To Digital Graphic Design is a profusely illustrated "how to" guide filled cover to cover with full color photographs of computer art and detailed, practical instructions for creating similar wonders in the comfort of one's own study. Designing specifically for print, advertising, packaging, signage, exhibition, the Internet, or multimedia are all covered in this superbly presented instructional book for computer artists of all skill and experience levels.
6 of 8 people found the following review helpful:
5.0 out of 5 stars
Definitive guide about digital design,
By
This review is from: The Complete Guide to Digital Graphic Design (Paperback)
This is a precious guide for all designers: it covers many fields, from multimedia to web to package design, with a lot of photos. Maybe a bit technical in some points, but very useful. In certain points you may find yourself asking "well, what's so new about that, I knewed it!", but then I ask you: "are you sure? or you just find that this book tells you how the story goes and suggests you all those basic principles you are supposed to know and you didn't notice?"
Moreover, this books covers mainly digital design, but it has sections and ideas useful for ANY designer. If you're looking for a comprehensive guide, THIS IS IT!
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
(learn more)
First Sentence:
"Digital," "graphic," and "design" have become three very potent words in our vocabulary. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
digital graphic designer, digital artwork, halftone dots, sign design Key Phrases - Capitalized Phrases (CAPs): (learn more)
Adobe Photoshop, After Effects, New York, Apple Macintosh, Chronicle Books, Garamond Alternate, Adobe Type Manager, Alan Fletcher, Cognitive Applications, Niklaus Troxler New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
"Digital," "graphic," and "design" have become three very potent words in our vocabulary. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
digital graphic designer, digital artwork, halftone dots, sign design Key Phrases - Capitalized Phrases (CAPs): (learn more)
Adobe Photoshop, After Effects, New York, Apple Macintosh, Chronicle Books, Garamond Alternate, Adobe Type Manager, Alan Fletcher, Cognitive Applications, Niklaus Troxler New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 25
books:
See all 25 books this book cites
1
book
cites this book:
- Ways of Seeing: Based on the BBC Television Series by John Berger in Back Matter
- World War I In Photographs by Carlton Books in Back Matter
- Television Graphics by Douglas Merritt in Back Matter
- This Way: Signage Design for Public Spaces by James Trulove in Back Matter
- Packaging Graphics + Design by Renee Phillips in Back Matter
See all 25 books this book cites
- Introduction to Media Production, Third Edition: The Path to Digital Media Production by Robert B. Musburger PhD on page 258
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