The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales (Paperback)

by Bruce C. Brown (Author)
Key Phrases: satellite radio, list marketing expert, spam compliant, Campaign Enterprise, E-mail Marketing Director, Arial Software (more...)

Editorial Reviews

Product Description
Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing, *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates * Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.

About the Author
Bruce C. Brown is the best selling author of How to use the Internet to Advertise, Promote and Market Your Business or Web Site with Little or No Money and recently completed his third book to be released in April 2007 entitled The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed. Bruce is finishing his 23rd year as an officer in the United States Coast Guard and is looking forward to retirement when he can concentrate on helping others succeed with their online businesses and marketing campaigns. He uses his 20+ years of expertise in financial management in conjunction with more than 12 years as a web designer, business owner, e-marketing consultant, and hardware and software specialist. He completed college during his military career, earning degrees from the University of Phoenix and Charter Oak State College. He currently splits his time between Washington, DC, and Land O Lakes, Florida, with his wife Vonda, and youngest son, Colton. His oldest son, Dalton, is a full-time student at the University of South Florida in Tampa (Go Bulls!), and his middle son, Jordan, is a full-time student at the University of Florida in Gainesville (Go Gators!).

Product Details

• Paperback: 288 pages
• Publisher: Atlantic Publishing Company (FL) (August 30, 2007)
• Language: English
• ISBN-10: 1601380429
• ISBN-13: 978-1601380425
• Product Dimensions: 8.8 x 5.9 x 0.8 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars See all reviews (11 customer reviews)
• Amazon.com Sales Rank: #131,543 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 8 people found the following review helpful:

5.0 out of 5 stars Email Marketing for the small biz, October 3, 2007

By	Calee Lee (Ireland) - See all my reviews (REAL NAME)

The Complete Guide to Email Marketing is exactly what its title states: a complete reference guide for those looking to use email marketing. Written with the small business owner in mind, this book provides all of the tools necessary to plan, test and implement a successful email marketing campaign while avoiding spam filters and offending potential customers.

The Complete Guide to Email Marketing offers a broad introduction to email marketing while remaining comprehensive. It runs through the basic components of an email campaign, shares the types of businesses email marketing will NOT work for (Very Helpful!) and prepares the reader for what is required to create and maintain an effective email address database. Of special note is the information devoted to Search Engine Optimization (SEO). SEO has become such a buzz word among web developers and site managers that it was refreshing to have the basic techniques and requirements explained in clear language.

The only downside to this book is its sheer size. For the busy small business owner, forced to wear a myriad of hats on a daily basis, this book may have too much information. While the background information is a helpful and extensive resource, it may overwhelm a reader just looking for the tools to run a successful and legal email campaign.

On the whole, The Complete Guide to Email Marketing is an essential resource for anyone doing business online. Though it requires a little work, a successful email campaign can be the keystone of business growth.

3 of 4 people found the following review helpful:

5.0 out of 5 stars Business before pleasure, November 26, 2007

By	Artem Chobanian (Ukraine) - See all my reviews (REAL NAME)

As a loyal fan of Internet related business, I was expecting from this book too much. And once again, I was put back on the ground by the strict order of the book and its complete worldliness. Moreover, it looks rather Spartan. However, the book is by no means simple. On the contrary, compared to other web-based businesses e-mail marketing seems a more difficult area to succeed.
I'd rather say that the target audience/customers of this issue are people, who have already had their web-based business and long to start another one. And in this respect, the book is very good! Usually, businessmen think they know everything about their trade, especially if they prosper. But when they want to expand the business, they face many problems. And one of the ways to solve them is to read the book.
Nicely structured, not a guide but a real encyclopedia of e-mail marketing with wonderful case studies, history retrospective and loads of useful links.
Definitely, this book is written by a professional and information here is not "phishing"!

6 of 9 people found the following review helpful:

5.0 out of 5 stars excellent resource for online marketers new and old, September 24, 2007

By	C. Quinn (Washington, DC) - See all my reviews (TOP 1000 REVIEWER)    (REAL NAME)

Strongly written and enjoyable, The Complete Guide to E-Mail Marketing is an excellent resource for anyone hoping to kick off an e-mail marketing campaign. By clearly delimiting the boundaries between acceptable e-mail marketing and aggravating spam, the author does a service to businesses uncertain of how to best disseminate their message (not to mention to internet users worldwide tired of receiving junk mail rather than targeted marketing).

Brown takes the reader through the process of creating an email marketing campaign from start to finish, with especially effective chapters on targeting and segmenting the audience and search engine optimization. As someone who had never before been involved in an e-mail marketing campaign, I found the book easy-to-understand and chock-full of useful information. After reading this book, I feel confident in my ability to launch an e-mail marketing campaign, and know that I will keep this book on my desk as a frequently used reference.

The detailed explanations of the different online marketing tools available (pay-per-click, banner ads, classified ads, and e-mail marketing) provide a strong introduction to those new to the field, and set the stage for Brown's focus on e-mail marketing as the most effective of these tools. The conversational style and depth of knowledge Brown demonstrates set this book apart from others addressing the same topic. The pace is fast and smooth, with little needless repetition to detract from the overall message. Whether you are an experienced online marketer looking to hone your skills, or a newcomer hoping to get started on the right foot, this book will prove an invaluable resource as you develop and implement your e-mail marketing campaign.