The Complete Guide to Fund-Raising Management (2nd Edition) [Hardcover]

Stanley Weinstein (Author)

Book Description

Publication Date: February 15, 2002 | ISBN-10: 0471200190 | ISBN-13: 978-0471200192 | Edition: Second Edition

The comprehensive and practical guide to successful fundraising-revised and updated

The Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find:

• The five principles of fundraising
• Resource development strategies
• Information management techniques
• Tips on prospect identification and market research
• Guidelines for running major gift programs
• Sections on fundraising by mail, by telephone, and through special events
• Capital and endowment campaign key success factors

No matter what your fundraising goal is-whether you need a detailed tour of the entire fundraising process or just a little help here and there—The Complete Guide to Fundraising Management, Second Edition is for you.

Editorial Reviews

Review

"This is the book I wish I had when I started my journey as a developmental professional." (CharityChannel.com, May 2003)

From the Inside Flap

The Complete Guide to Fundraising Management
Second Edition

If your nonprofit survives and thrives in today’s highly competitive philanthropic environment, it will be because you made the most of your monetary and staffing resources. But doing so is a complicated business that demands the right approach. This practical how-to book offers an accessible and time-tested plan for fundraising success.

Newly revised and expanded, The Complete Guide to Fundraising Management, Second Edition presents incisive explanations of basic fundraising principles and practices and thoroughly covers the fundamentals of strategic management. It provides all the tools and techniques you need to oversee a comprehensive resource development program that focuses on planning, self-assessment, and continual improvement. Concentrating on high-payoff, cost-effective fundraising strategies, the book presents straightforward guidelines and step-by-step instructions for strengthening your nonprofit and obtaining the resources needed to carry out its mission.

Featuring helpful suggestions on board development, institutional advancement, and volunteer involvement, this comprehensive resource covers all the bases, including:

• How to manage the resource development function–analysis and planning, setting goals, and monitoring the budget
• Prospect ratings and evaluations–determining the "ideal" volunteer solicitor, the capacity to give, and the request amount
• Grantsmanship–government contracts, foundations, project development, and foundation research
• Capital and endowment campaigns–chronological steps for success, including pre-study, advancement, intermediate, and public phases

This indispensable resource includes a CD-ROM containing innovative prospect rating, call report, prospect tracking, and various other essential forms; sample fundraising reports that focus on trends you should monitor; and time management and board nominating grids. Packed with all the essentials of good nonprofit management, The Complete Guide to Fundraising Management, Second Edition is the ultimate road map to fundraising success.

See all Editorial Reviews

Product Details

• Hardcover: 320 pages
• Publisher: Wiley; Second Edition edition (February 15, 2002)
• Language: English
• ISBN-10: 0471200190
• ISBN-13: 978-0471200192
• Product Dimensions: 9 x 6.1 x 1.4 inches
• Shipping Weight: 1.6 pounds
• Average Customer Review: 4.6 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #900,688 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars Although I had some criticism of this book, this is one of those nonprofit fundraising books EVERY fundraiser should have., March 23, 2008

By 

Jeff Lippincott "JLIPPIN" (Princeton, NJ USA) - See all my reviews
(TOP 1000 REVIEWER)    (VINE VOICE)    (REAL NAME)   

This review is from: The Complete Guide to Fund-Raising Management (2nd Edition) (Hardcover)

I loved this book. It covers so much about nonprofit fundraising in such detail that I'm so glad I came across it a few years back when I was learning about the subject. I was working as an associate capital campaign consultant and found it kind of hard to find fundraising books that covered much of anything about capital campaigns. Then I found this book.

Most of the hardcover books I buy and read I don't bother to make notations using a pencil. I used this book so much to learn the basics of nonprofit fundraising that I broke tradition and used a pencil on it quite extensively. As a result, I have a few recommendations as to how the next edition could be improved. First, and foremost, I think the chapters should be reordered as follows:

PART 1. Fundraising Basics

1. (1.) The five major fundraising principles

2. (2.) Your organization and the nonprofit world

3. (3.) Managing the resource development function

4. (5.) Managing information

5. (15.) Human resources

6. (6A.) Prospect ID, research, and segmentation

7. (9.) Direct and select mail fundraising

8. (10.) Telephone solicitations

9. (7.) Nurturing relationships

Part II. Major Gift Fundraising

10. (4.) The Case for Support and fundraising materials

11. (6B.) Prospect ID, research, and segmentation

12. (8.) Major gift programs

13. (13.) Planned giving

14. (14.) Capital and endowment campaigns

Part III. Add-on ways to generate funds

15. (11.) Special event fundraisers

16. (12.) Grantsmanship

Part IV. An appendix

17. (16.) Evaluation

The numbers above in parenthesis are the actual chapter numbers. I would have liked the book much more if Chapter 6 had been split into two chapters. As far as I know, prospect identification differs significantly when working an annual campaign and soliciting funds using direct mail and the telephone. This topic could and should have had its own chapter. There is also the prospect identification, research and segmentation I am initimately used to that relates to major gift solicitation and capital campaigns. That topic should have had its own chapter (maybe even two chapters?).

I would have liked the book better if the content at pages 247 and 248 were reworked. I would reword the text as follows:

"Resource development professionals who have had years of capital and endowment campaign experience have come to recognize FIVE fundamental prerequisites indicating institutional readiness:

1. Does the nonprofit have a sound Case for Support?

2. Is there a good database of donor prospects with many high in CCCC, i.e., capacity, capability, connection, & commitment?

3. Are there sufficient volunteers who can provide strong leadership?

4. Is now a good time to initiate a campaign considering the current obligations of the nonprofit, the attitude and composition of its Board, and fundraising activities in the community from other nonprofits that share this nonprofit's constituents?

5. Can the nonprofit pay for and orchestrate the campaign effort?"

I would have liked to see some coverage of the Internet, Web sites, and email. There didn't have to be lots of this subject - just enough so the reader would know these topics are important to the fundraisers.

I loved the last chapter of the book. I thought it did a wonderful job of providing the reader with a checklist to effectively evalutate a fundraising department at a nonprofit. 5 stars!

7 of 7 people found the following review helpful:

5.0 out of 5 stars Excellent overview for novice fundraisers, August 3, 2004

By 

J. E Hoffman "John Hoffman" (San Francisco, CA) - See all my reviews
(REAL NAME)   

This review is from: The Complete Guide to Fund-Raising Management (2nd Edition) (Hardcover)

I'm new to the fundraising/development field. I found this book very readable and informative. The subject is presented in a style that is intelligent and no-nonsense, unlike a lot of the "XXX for Dummies" and "Idiots Guide to XXX" series.

There is a nice little CD-ROM in the back with sample Word doc files on it. I wish there had been a few Excel spreadsheets too. I come from a sales background and found some of the advice for what to say to potential donors to be a bit ham-handed.

But, overall a great intro to fundraising with a lot of good advice that nonprofits should follow.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Great Overview of Fundraising, May 18, 2009

By 

Michele (Marietta, GA, United States) - See all my reviews
(REAL NAME)   

This review is from: The Complete Guide to Fundraising Management (The AFP/Wiley Fund Development Series) (Hardcover)

This updated edition covers all the basics for a fundraising professional -- whether you are just starting out or need a reminder about best practices. I found the exhibits and charts especially helpful.

From strategic planning, to executing different kinds of campaigns, to evaluating your results, the author covers it all clearly and concisely. I would recommend this book to anyone interested in a quick but thorough overview of fundraising. You can also visit the book's website to download exhibits and sample forms -- a great resource!