Customer Reviews

The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan

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As a professional photographer (photojournalist for a daily newspaper), having an internet presence was a little easier for me because my employer and our IT department promote my photos some. When I started expanding my freelance business this year however, I was at a loss at how to promote myself other than getting a website. I'm a baby-boomer and overwhelmed at the pay-per-click and all the different ways to generate money on the web, but this book explains it in a way even me, the technically challenged, can understand! I'm a photographer so I'm a visual person, so naturally the best part of this book were the illustrations. You actually get to see the screen shot (what something looks like on your computer monitor) of Google Ads, what the ad will look like on a cell phone and so on. Definitely a plus for me since I get most of my information and understand things visually. The next best part is the bulleted items and the step-by-step approach. You really don't have to be intuitive about this - they take you through it and don't assume you know big chunks of things about the process.

I didn't know how keywords really worked before reading this book. I went to the Google site for help and didn't understand it there, but this book I do get. Google ought to pay you guys for this and post this online instead of what they have!! The tips, tricks and secrets chapter is great! I'm intimidated enough by the internet - but this is like having your own geeky friend (one that actually can communicate in English) walk you through it. I can't emphasize enough how great a help the illustrations are. They really do take the fear factor out of it - I can look at the book, look at my computer monitor and know I'm on the right track. There's stuff in here I didn't know I didn't know, like combating pay-per-click fraud and all kinds of website url's to go to for more information - although this book pretty much covers everything I need to know right now! One of the IT guys at work kept talking about SEO, and now I not only know that means Search Engine Optimization, I know what that means and why it's important! Meta tags, keywords - wow. It's all in here. If I, an aging boomer with no tech background can read and understand this - anyone can. Excellent! MUCH better than the Dummies books on the same or similar topics too. They not only tell you what TO DO, but what NOT TO DO - like replicating meta tags. I thought that would be a good thing to duplicate stuff - obviously not. So, they tell you how to NOT screw up as well as how to succeed! Just like a geek friend would! I love it! This is simple, easy to read and easy to understand. Thanks for holding my hand! I rate it a 5 only because there's not a 10-star scale. This is THE book on Google Advertising.

This publication unravels the workings of the most popular search engine on the internet, Google. Through creativity, organization and strategically placed keywords, Google will place the website for your business in the top search results and you will have more visits to your site. It only makes sense that more visits, or hits, the more sales you will make.



In The Complete Guide to Google Advertising, Bruce C. Brown explains how to utilize the various marketing methods Google offers. The techniques explained include Pay-Per-Click advertising, AdWords and Adsense. He also provides a history of Google and online marketing that is extremely informative. Various case studies are cited to provide back-up proof that these techniques work.

The section that I found the most interesting was about developing a marketing plan. Mr. Brown not only identified the steps to achieve that, but he also explained each one in detail. Beginning with a market analysis and moving on through establishing a business objective until you finally end up with a marketing strategy. Through this it is much easier to decide which aspect of Google's marketing choices will fit your business the best.

This is a book that can be referred back to repeatedly as the focus of your business changes and markets fluctuate. This book is a great resource for Internet marketing.

Here is the missing manual for marketing with Google. Bruce Brown provides the instructions and suggestions for all of Google's tools; from the traffic drawing PPC of Adwords, to the revenue generating AdSense. The Complete Guide to Google Marketing picks up where the Google help text leaves off and provides the questions a new marketer needs to answer before executing their plan and answers the questions you will have as you implement and manage your plan.

You may want to read this next to your computer, as Brown provides numerous URLs for supporting tools and examples which you can use to check your online marketing optimization and effectiveness not only for your website but also in checking out the competition and the best practices in the industry.

Brown also highlights the reality and imperfection of this relatively new marketing means by devoting a significant amount of information around managing the risks of Pay-Per-Click Fraud. As multiple solutions are provided for this and other improvements, keep in mind that additional investigation is required on your part to determine the best solution for your endeavor and budget. The case studies - while not in depth - promote the duality that people are successful with a Google marketing campaign and that you can do it, with the reality that those other people are likely to be your competitors if you are not pursuing internet marketing plan.

This is not a dramatized book on Google, nor a treatise on the theory of marketing in the internet age, but it is a useful user guide for optimizing your web presence for a higher search engine page ranking, running an effective on line marketing campaign and efficiently using the tools offered by Google and other supporting resources.

I have a burgeoning pet toy company and website, so I was eager to find the best way for me to ensure my website and my company is easily found by people doing web searches.
Reading a bit of the history of web advertising was very interesting to me, how it has evolved and continues to evolve is very useful to understand how it works.

This book really helped me understand exactly what effort was required on my part to make sure that I was able to achieve the results I wanted. It not only helped me figure out the kind of marketing plan I needed, but also helped me simplify it so that I didn't let the planning side of the marketing overwhelm me.
Additionally, the book covered a lot of useful tips for the actual content we could add to our website. Things like a "privacy policy" or "about us" can be useful to helping us keep customers!

So many words are thrown at us on the internet when it comes to looking for information about advertising your website, this book truly helped me understand what things like "PPC" "Keywords" "Adwords" or "SEO" are!
Thoroughly understanding how a PPC account really works is very useful to someone who would want to set up their own account.

This book really has so much valuable information, it can be a lot of almost overwhelming information for a small non-computer savvy small business owner, but I really think that its an invaluable tool for business owners of all levels.

Google is much more than another search engine - it's created numerous marketing tools for business, from AdSense and AdWords to the Google APIs, and this handbook to all these tools gives small business owners the power and technique for fine-tuning Google for profitable results. From advertising to marketing, all the basics are here.

Diane C. Donovan
California Bookwatch

This in-depth look at the whole Google scheme of advertising solely on the web was probably one of the easiest to understand and easier to apply books I've read on the subject - and there are tons out there.

Written both to explain how Google works and how to use its systems to your advantage, I felt I could definitely put into action the tips Brown gives to improve my business' visibility on the popular search engines like Google. Despite my familiarity with Google's AdWords and AdSense, the author still introduced better ways to apply these products to enhance my business' bottom line. I would definitely recommend this book as a great primer to advertising with Google.

As the person in charge of marketing for a $150M company, I purchased this book along with a few others to get more information on hands-on SEO. I'm young and familiar with web page design, so I didn't want to get a [...] book, which would certainly go at a snails-pace. This book is a lovely compilation of very brief chapters, mostly paraphrasing tons of information available for free on Google.com regarding Google Adwords. It delicately holds your hand through the most simple concepts but fails to actually define some of the more complex jargon. I read this front to back in about 2 hours, and when I closed the book I felt like I had learned nothing. I have never even opened the Google.com AdWords websites, but since this book is basically a screen-shot portfolio of that site, I can't imagine someone can't obtain the majority of this information online, for free. I don't recommend this book, in fact [...]. The book isn't even worth purchasing for the limited amount of hints-and-tips. The "secrets" are no secrets at all. The best strategy this book gives is to, I swear it, WRITE A MARKETING STRATEGY. It gives you limited help, but basically just outlines....the outline.

Google is the #1 search engine that is used by all today. This book will give you tips, tricks and practical
advice to drive your website to the top rankings, in google, without spending a fortune. This book is needed
by anyone who has a website, plans on obtaining a website, or companies who want to expand their marketing Campaigns.

Whether you decide to use one or all of the options, Pay by Click, Adwords, or Adsense to increase your customers or to gain potential customers you will learn everything you need to know to help you out.
The options are described with case studies, print screens, and links for further information. This information is all present in this book.

Google has many tools to help you with your website and make it the best it can be. Be at the top of the ranks after you read this book.

Are you looking to expand your business opportunities via Internet sales? Or, alternatively, are you interesting in marketing a particular product or service through search engines? If you answered yes to either of these questions, then Bruce Brown's latest book, The Complete Guide To Google Advertising Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan, is a must-have for your reference library.

Brown's book is extremely informative, logically devised, and most important, easily understood. It is very "user-friendly" and anyone, from novice to marketing expert, will find a myriad of new marketing ideas easily adapted for a particular product or service. Another bonus for both business owners and consumers is the list of Search Engines and Web Directories listed on pages 277, 278, & 279. This section provides the name of multiple search engines used when searching for information, goods, and services.

The Complete Guide To Google Advertising Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan takes readers through a logical thought process that describes the who, what, when, where, and why of Internet advertising. In addition to text definitions and easily understood concepts, it also utilizes copies of screen shots to help readers grasp a particular idea or principle under discussion. Brown does a great job of taking Internet terminology and explaining it in language anyone can understand, and provides links to additional web sites for associated references.

Even if you are a consumer looking for a particular product or service on the Internet, this book is a must-read. It gives consumers and business owners alike a better understanding of how Internet marketing works, and the glossary at the end provides easily understood definitions of Internet terminology users frequently encounter but do not often understand.

If you surf the Internet, you need to buy this book!

When I saw this book, I was excited about reading it. Unfortunately, it's not really what it claims to be. There is lots of basic info about Google, but very little about Adwords, and certainly not anything advanced. Don't be fooled by the other reviews -- this is a basic guide to Google, not a 'complete' guide.