The Complete Guide to Infomercial Marketing [Hardcover]

Timothy R. Hawthorne (Author)

Book Description

Publication Date: February 1997

In The Complete Guide to Infomercial Marketing you get all the insights and know-how of Tim Hawthorne, one of the long-time leaders of the infomercial business: Drawing on his 20-plus years' experience producing some of the most profitable infomercials ever made, Hawthorne provides step-by-step practical guidance to help you.

Product Details

• Hardcover: 319 pages
• Publisher: NTC Business Books (February 1997)
• Language: English
• ISBN-10: 0844234451
• ISBN-13: 978-0844234458
• Product Dimensions: 9.5 x 7.4 x 1 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #633,111 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

12 of 13 people found the following review helpful:

5.0 out of 5 stars Everything You Need to Know About Infomercial Marketing, July 20, 2001

By 

Nancy Annis - See all my reviews

This review is from: The Complete Guide to Infomercial Marketing (Hardcover)

After watching yet another infomercial I began to wonder how the business started. Thinking back to when I was a child and watching TV, even then I liked the commercials and can still remember many of the commercials that I watched as a child. There must be more people like me if a commercial can now be an infomercial and last almost 30 minutes. It wasn't hard to find out who was behind infomercial business. Being referred to as the Father of the Modern Infomercial showed the respect that Mr. Hawthorne has from his industry. After reading The Complete Guide to Infomercial Marketing, it made me realize that many of Mr. Hawthorne's experiences in the Direct Response Television market could be used in many, many types of marketing - not just infomercials. Using the checklists in the book enables the advertiser to keep track of how the show is working. Mr. Hawthorne gives hundreds of tips and pointers throughout the book on how to develop strategies, how to be cost effective, how to plan and budget for your product and even how to tie in aftermarketing. I found the Glossary particularly helpful, not knowing 'the language'; it was a huge asset being able to find out what a term means with a layman's definition. The other resources from Mr. Hawthorne's years of experience are invaluable. I feel Mr. Hawthorne is very frank and forthright informing the reader about the infomercial business. The ups and downs, the good and the bad are all touched upon by Hawthorne. . The Complete Guide to Infomercial Marketing can be used as a guidebook for the novice and a reference book for the accomplished.

2 of 2 people found the following review helpful:

5.0 out of 5 stars The Bible For Infomercial Producers, April 21, 2009

By 

Stephen L. Bainton - See all my reviews
(REAL NAME)   

This review is from: The Complete Guide to Infomercial Marketing (Hardcover)

Mr. Hawthorne has put together the definitive book for those interested in producing infomercials, or getting in the field, period. It's a very good and detailed read, and the tools and resources enclosed will give you the edge you need to succeed in this exciting field. As someone who's getting into direct marketing, this is the most authoritative book on the industry...and will give me the edge to succeed in my future DRTV endeavors. Very well done...A-plus.
Stephen L. Bainton

4.0 out of 5 stars Dated, but still of value, October 22, 2011

By 

Jon LaClare (Colorado, USA) - See all my reviews

This review is from: The Complete Guide to Infomercial Marketing (Paperback)

I received a copy of this book directly from Tim Hawthorne when I hired him to produce an infomercial for OxiClean back in 2005. Tim is a well-respected infomercial producer, and he is widely recognized as a pioneer in this industry. This book was of extreme value to anyone that is new to the infomercial industry when it was orginally written, but the industry has changed tremendously since 2005.

If you are looking for insights into how to market your product via infomercials, then this is a great read, but I would recommend purchasing another book that is more current as well.