Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns [Import] [Unbound]

Steve O'Keefe (Author)

Product Details

• Unbound
• Publisher: John Wiley & Sons (October 2002)
• ISBN-10: 0471275026
• ISBN-13: 978-0471275022
• Shipping Weight: 1.1 pounds
• Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)

More About the Author

STEVE O'KEEFE is co-founder and chief operating officer of SixEstate Communications. Steve is a serial entrepreneur, writer, professor, and Internet pioneer. He wrote the bestselling book, "Publicity on the Internet," in 1996 and has taught Internet PR since the mid-1990s for IBPA Publishing University, Tulane University, and the Stanford Professional Publishing Program, among others. Steve is co-founder of the International Association of Online Communicators. He was president of AuthorViews (2004-2008), and executive director of online PR firm Patron Saint Productions (2001-2011).

Customer Reviews

Most Helpful Customer Reviews

12 of 13 people found the following review helpful:

5.0 out of 5 stars Publicity without Walls, March 5, 2002

By 

Don Bates (New York, NY USA) - See all my reviews

This review is from: Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns (Paperback)

Steve O'Keefe's first book, Publicity on the Internet, changed the way people in public relations and marketing, particularly those in the publishing industry, publicized and promoted books, companies, products, services and other endeavors on the World Wide Web. For the first time, someone had outlined -- in great detail and with remarkable candor -- what we had to do to take advantage of the Internet's innumerable opportunities for getting "talked about" in cyberspace and, by extension, in our offices, living rooms and places of play. In his new book, Complete Guide to Internet Publicity -- a complete overhaul of his earlier work -- Steve goes several steps further and makes the art of Internet publicity almost a no-brainer for professionals and non-professionals alike. With a host of specific case examples, he tells us how to harness the power of online news rooms, discussion groups, newsletters, chat tours, online seminars, contests and what he calls "syndication" (a great concept unto itself) to develop positive publicity far beyond what most of us could achieve or afford with traditional public relations or direct mail marketing, as important and impressive as these approaches can be in certain circumstances. But the book is far more than a collection of tactics. Most important, it is salted with expert advice and counsel on how to use the Internet wisely. Steve is a practitioner of what he describes, but he is also a teacher who cares about the values of his readers. He wants us to succeed credibly and accountably with our publicity initiatives, not at all costs. Philosophically, he reverses the old maxim, "the end justifies the means." Like Camus, he thinks "the means justify the end." Still and all, the book is a wonderfully practical primer that helps us to concentrate on creativity and substance in generating the kind of publicity that we only dreamed of a few years back. The book is also well-organized, well-written and well-edited, three qualities that make it not only easy to read, but easy to grasp and easy to translate into action. If there is a "best" book on Internet publicity, this has to be the choice hands down.

5 of 5 people found the following review helpful:

5.0 out of 5 stars An Internet Guide For Everyone, January 22, 2002

By A Customer

This review is from: Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns (Paperback)

This book has an approachable, plain English writing style geared to anyone interested in Internet publicity (not just the big corporations). The author includes lots of helpful examples to illustrate his points. Seeing how the pointers, tips, and procedures operate in the real world enables anyone to apply them to his or her business. I already have!

5 of 5 people found the following review helpful:

5.0 out of 5 stars A Much Needed Addition, January 22, 2002

By A Customer

This review is from: Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns (Paperback)

I was very pleased to discover this book. O'Keefe has a proven track record but other books by him are out of date, as technologies and industry standards have changed substantially. This book answers the need for coverage of recent developments with its inclusion of topics such as search engine optimization, newsletters, newsrooms, email merge programs, and syndication and affiliate programs.