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11 of 11 people found the following review helpful:
2.0 out of 5 stars
The emphasis of the title should be on retail small business,
By A Customer
This review is from: AMA Complete Guide To Marketing Research For Small Business (Hardcover)
I was somewhat disappointed with the books information. Although I do market research for a small company I was looking for some helpful hints and frankly did not get that much from the book. The book is oriented twoards a retail establishment and while there were some good examples used in the book, they were not applicable to a manufacturing company. This book would be appropriate for someone about to start a business. The writing is simple to follow with some good suggestions for starting research but for a business searching for new markets or new approaches this would not be adequate.
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AMA Complete Guide To Marketing Research For Small Business by Holly Edmunds (Hardcover - January 11, 1996)
Used & New from: $0.01
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