Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
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Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, it offers practical event management and marketing advice plus anecdotes in an easy-to-read format. Precisely explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. Covers every stage of marketing, logistics, finance, concessions and public relations.
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Most Helpful Customer Reviews
27 of 27 people found the following review helpful:
2.0 out of 5 stars
It's not what its cracked up to be.,
By A Customer
This review is from: The Complete Guide to Special Event Management (Hardcover)
The book provides you with cursory information and skims over specifics and details. It is not, in my opinion, a complete guide but more of a checklist or overview of special event management. In addition, there is not much to glean from the successful strategies that are showcased, because these too, are not indepth; the book does not really say how they were successful, just that they were successful. It is definitely not for someone doing research on entering this field.
25 of 26 people found the following review helpful:
2.0 out of 5 stars
This book is a simple introductory text on event management.,
By A Customer
This review is from: The Complete Guide to Special Event Management (Hardcover)
This book is a simple introductory text on event management and will be of little use to those with any amount of experience in the field. At best, it will help the experienced manager refine their checklists. I expected much more from consultants of Ernst & Young.
16 of 16 people found the following review helpful:
4.0 out of 5 stars
Excellent For The Novice Special Event Manager,
This review is from: The Complete Guide to Special Event Management (Hardcover)
I was actually looking for a book about the organising of events with small groups of clients, up to 10 and at most 20 people. This was not what I was looking for....However it instilled a lot of new ideas in my crainium that I was able to carry over into my daily line of work when organising presentations to clients and events with clients.This book was definately written for the novice special event manager in mind. It deals mainly with the staging of large events such as concerts, olympics, and charity events. They introduce the main stages of special events, problems that can occur, risk involved in taking on a special event, making sure you do your demographics homework to estimate the success of the event, chosing the venue, using television and radio for publicity to increase visitation, making a profit, security before, during after the event, the finale, closing down the event. Even if you are organising events for a small number of participants, I highly recommend reading this book.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
Vision is vital to the success of any event of any size: It is the grand scheme of how the event will be perceived before, during, and after it takes place. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Los Angeles, Super Bowl, United States, New York, America's Cup, Final Four, Goodwill Games, Pan Am Games, San Diego, Special Event Management, The Complete Guide, Manufacturers Hanover, The National Enquirer, State Department, West Coast, Beverly Hills, Oklahoma City, Special Events Report, West Virginia, Bee Gees, Colgate Palmolive, Dodger Stadium, Entrepreneur Magazine, International Olympic Committee, Little League New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Vision is vital to the success of any event of any size: It is the grand scheme of how the event will be perceived before, during, and after it takes place. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Los Angeles, Super Bowl, United States, New York, America's Cup, Final Four, Goodwill Games, Pan Am Games, San Diego, Special Event Management, The Complete Guide, Manufacturers Hanover, The National Enquirer, State Department, West Coast, Beverly Hills, Oklahoma City, Special Events Report, West Virginia, Bee Gees, Colgate Palmolive, Dodger Stadium, Entrepreneur Magazine, International Olympic Committee, Little League New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 10
books:
See all 10 books this book cites
1
book
cites this book:
- Teach Yourself Public Relations Pb by Harvey Smith in Back Matter (1), and Back Matter (2)
- Water Skiing (Skills of the Game) by John West in Back Matter
- Ventura County by Automobile Club of Southern California on page 73
- South San Francisco (CA) (Images of America) by South San Francisco Historical Society in Back Matter
- Look Inside Great Britain Hb by Joy Richardson in Back Matter
See all 10 books this book cites
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