Customer Reviews

Complete Guide To Successful Publishing, 3rd Edition

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The Complete Guide to Successful Publishing is all about setting up and running your book publishing company. A very successful publisher himself, Cardoza shares what he has learned about how to find manuscripts and evaluate them, deciding to publish and selecting a price, registering the book and getting the ISBN and other numbers, designing the book--both text and cover, printing, distribution, marketing and sales. Some of the most valuable chapters are on running the business and making money. Highly recommended.

I'm currently working on my first self published book and have purchased several self publishing books. This is one of the best. Other books either have up-to-date information but aren't very thorough or are thorough but were published years ago and have outdated information. If you're intested in self publishing this is one of the first books I'd get,

Mr. Cardoza's hit the spot. He's in good company with the likes of Dan Poynter and Marie Kiefer in providing specific, easy to understand information on publishing and marketing. What makes this book really appealing is his way of explaining the details for different options and then offering professional tips on which choices would fit the individual needs of a small publisher. He answered my questions, has given me direction and kept me motivated as a newcomer in this field.

Of the thirty or so books on publishing and self-publishing I've encountered, this is the most complete and above all, the most practical. Cardoza gives hard figures and hard info, not the typical fuzzy inspirational sort of blather. There are a few grammatical errors and typos, but one can overlook that, given the wealth of useful info. After reading this book, one wonders why any author with 5-10,000 dollars to invest would ever put up with the measly royalties that publishers give.

Your book is informative, written precisely to the point (you have a terrific editor, take good care of him/her) and gives very helpful advice. Although the cover photo does not look professional and your pictures on the back cover are a bit macho (sorry but that's what I think)I would definitely and let me repeat, definitely (shall I repeat that again?) recommend it to anyone thinking about getting into publishing.

I've read several books on publishing books, magazines and newsletters. The one is the most complete for book publishing. It is thorough, and written in friendly language.

Cardoza has not overwhelmed us with statistics, but has provided the sort of helpful information we must have for preparing our book, pricing it, and obtaining printers and putting it all in a form consistent with our market.

So valuable did I once find it that, just before departing to a job in Africa, I scanned the entire contents into my computer through OCR software so I could read it. I did so because my local bookstores didn't have a copy in stock and I didn't have long enough to wait for them to get it. Thus, I did all the grudge work using a library copy. A year later, while home on vacation, I had a copy waiting for me at the local bookstore.

Until I learned Amazon.com really could ship books to Egypt I got my books only when I got lucky in Cairo or when I went home on vacation.

This is a great book for the self-publisher. It is an even better book for the person wanting to enter the field and publish books written by others.

Poynters' books are okay. So are many of the others in the field. This one, though, is in a class by itself.

If you have any aspirations to publish books for profit, get Avery Cardoza's Complete Guide To Successful Publishing. Not one of the 432 pages is wasted. Not a single page more is needed.

I purchased this book before starting a publishing company. We followed Avery Cardoza's advice and steps carefully. His writing is straightforward and the steps are not difficult to follow. We published our first book a few weeks ago, set up a distributor and are now off and running. This book will get you through the publishing process.

This is comprehensive, good info, has all the details: layout, marketing, legalities. If you want to publish buy this book and be on your way!

Avery Cardoza's book about publishing is a little more complete than many of the others out there.

It isn't written for authors who self-publish, but for entrepreneurs who want to start a book publishing company, though it's helpful to both.

His tone is upbeat and encouraging. He's a successful publisher himself, and he shows you how he did it. He has an excellent chapter on finding your niche in the book market and on evaluating the profit potential of each area of book publishing. He has great credibility in this area.

Then he launches into the nuts and bolts of setting up your company, the company structure you want, and the investments you need to make, and what you can expect financially as you start out.

There's an excellent section on finding authors and ideas for books and turning them into profitable works. He shows how a small publishing company can leverage its advantage over larger companies and make a profit on books that they can't.

He discusses marketing, including the impact of your title and cover design, and has a great section on how to price your books.

There are several chapters on production and interior design that can help you as you work with printers and designers, or if you'd like to try to do the interior design yourself.

He wraps up the book with some nuts and bolts advice on running your business and improving your bottom line.

He deals with distribution and sales, and getting publicity, though he doesn't delve into publicity a lot. He also doesn't really discuss editing at all. There are some copyediting mistakes in the book which may make you reflect on how important copyediting perfection is to your bottom line. How many mistakes can you let get through and still have a profitable book?

I'd recommend other books to learn more about marketing, publicity, and editing.

He also has an interesting chapter on multimedia and software publishing and the great differences between that and book publishing.

Overall, a very well-rounded book that has some clear strengths that make it extremely valuable for a publishing entrepreneur.

Whether you're considering starting your own publishing company or you'd like to self-publish a book, this gives you absolutely all the information you could possibly need. From registering a company name and getting the ISBN to the actual layout and printing of the book, it's all there! I thought I'd have to buy several books to learn everything I'd need to do, but this ended up being the most comprehensive guide I could find. I ended up sending my book to a publisher instead of publishing it on my own, but my closest friend in the world used this book to start his business and he's been amazingly successful! Even if the edition is a few years old, it's suprisingly relevant and accurate. It's a great buy and I recommend it to anyone even thinking of self-publishing, starting a publishing business, or even just a career in publishing.