The Complete Idiot's Guide to Cashing In On Your Inventions, 2nd Edition [Paperback]

Richard C. Levy (Author)

Book Description

Publication Date: June 1, 2010 | Series: The Complete Idiot's Guide

Patent applications are booming!
Innovative strategies to market inventive products.

The Complete Idiot's Guide(r) to Cashing In On Your Inventions, Second Edition covers every aspect of the inventing process from concept to market- and this new edition offers more in-depth coverage of the development process, prototyping and manufacturing helping readers identify how to go about turning their ideas into something tangible that they can market.

? Written by the co-developer of the Furby and over 200 other products
? Features information on how to protect inventions
? How to find companies interested in buying or licensing inventions

Editorial Reviews

Review

"Inventing is easy if your brain is wired that way. Developing inventions into real products also isn''t rocket science if you know how. Converting inventions into licenses that''ll turn into real products, protecting your work, making the cash register ring... now that''s the hard part. No one is better at doing all of these things than Richard Levy whose track record for inventing and licensing successful toys and games is a mile long. What''s more, he has an uncanny knack for describing all facets of the whole process in books that really teach. This current one is no exception. Go get it."
-Ralph H. Baer, father of the console video game industry, inventor of SIMON and many other toys and games, the 2010 Inductee in the Inventor''s Hall of Fame, and the 2004 Winner of the National Medal of Technology. He is president of R.H. Baer Consultants.

About the Author

Richard C. Levy, simply put, is a marketing genius with a flair for invention. In the past twenty years, he has licensed over 125 products including Furby®, and the best-selling game “Men Are From Mars, Women Are From Venus.” Richard holds more than 30 patents. This is his twelfth book. He was profiled on Discovery Channel’s Invention series, and in interviews with The New York Times, and The Washington Post. An MIT Inventor-of-the-Week, Richard has spoken at Wharton’s Entrepreneurship Conference, IBM, and the USPTO’s Independent Inventors Conference, among other engagements. His products have generated over $1 billion in combined retail sales.

Product Details

• Reading level: Ages 18 and up
  
• Paperback: 400 pages
• Publisher: Alpha; 2 edition (June 1, 2010)
• Language: English
• ISBN-10: 161564007X
• ISBN-13: 978-1615640072
• Product Dimensions: 9 x 7.2 x 1.1 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #30,813 in Books (See Top 100 in Books)
  • #30 in Books > Business & Investing > Small Business & Entrepreneurship > Marketing

More About the Author

Richard C. Levy, president, Richard C. Levy & Associates, has been inventing, developing, designing, and licensing original concepts for 35 years. His company's 200 licensed products include one of the best-known and successful toys of all time, Furby, the interactive, animatronic creature that has sold 60 million units, in 57 countries, and seven languages. His products have generated $1 billion in worldwide retail sales.

"The Complete Idiot's Guide to Cashing In on Your Inventions" (2nd Ed) is Richard's twelfth book. A member of the American Society of Journalists and Authors his articles have appeared in dozens of publications including numerous times in the Sunday newspaper supplement, Parade.

Richard served two consecutive terms on the board of directors of Intellectual Property Owners. He is listed in Who's Who in Entertainment, has been profiled by Kiplinger's Personal Finance, New York Times, Washington Post, Inventor's Digest, and Discovery Channel's "Invention" series. Richard received the Small Business Administration's Innovation Award.

He has lectured at the annual meeting of the Licensing Executives Society, National Inventor's Day, National Science Foundation's Conference on Industrial Science and Technological Innovation, IBM's Inventor Dinner, The Learning Annex (12 city tour), Wharton's Entrepreneurship Conference, the University of Maryland's Robert H. Smith School of Business, Shidler College of Business at the University of Hawaii, Toy Industry Association seminars and USPTO events among other speeches.

After graduating Emerson College with a degree in television and cinematography, and a summer internship at Paramount Pictures in Madrid, Spain, Richard was an apprentice in NYC, NY to the president of Paramount Pictures International. This was followed by a stint in Panama as head of advertising and publicity for Central America.

At age 22, he relocated to NYC where he managed foreign ad/pub for Joseph E. Levine's Avco Embassy Overseas Pictures. Between Paramount and Embassy, he launched and promoted 35 feature films in countries around the world.

As an independent producer, he produced "We The People," an award-winning, 35mm, 30-minute documentary about the Cuna Indians of the San Blas Islands. The film was narrated by Lawrence Harvey and written by Wolf Mankowitz. In total, Richard co-produced with foreign networks more than 30 television documentaries. His last film, "Expressing A Feeling," was a biopic on the life of Hal David, the prolific songwriter and former president of ASCAP.

During the first Reagan Administration, he was appointed Deputy Director of U.S.I.A.'s Television and Film Service. Among his accomplishments, he was a principal architect of WORLDNET, the Agency's global, interactive satellite network.

Richard has been married for 42 years to Sheryl S. Levy, his soul mate and business partner, CFO, and co-inventor of many board games. The couple co-authored "Plane Talk: The Consumer Air Travel Guide." They have a daughter, Bettie, who is an executive in the music industry. Bettie invented her first board game, Here Comes the Bride, at age 6.

Richard hails from Scranton, PA. He has lived in New York City, Madrid, Paris, Rome and Panama City. Conversant in five foreign languages, and traveling since his early teens, Richard has visited 125 countries, all 7 continents and every state in the United States and its capital.