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The Complete Idiot's Guide to Cashing In On Your Inventions, 2nd Edition Paperback – June 1, 2010


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The Complete Idiot's Guide to Cashing In On Your Inventions, 2nd Edition + One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work + How to License Your Million Dollar Idea: Cash In On Your Inventions, New Product Ideas, Software, Web Business Ideas, And More
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Product Details

  • Series: The Complete Idiot's Guide
  • Paperback: 400 pages
  • Publisher: ALPHA; 2 edition (June 1, 2010)
  • Language: English
  • ISBN-10: 161564007X
  • ISBN-13: 978-1615640072
  • Product Dimensions: 9 x 7.2 x 1.1 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #75,499 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Richard Levy is a generous guy...shares his secrets here for developing and exploiting (in the best sense of the word) one's creative endeavors. The author's generosity and delight is infectious as he guides the reader through the steps required to protect one's rights while simultaneously seeking financing, recognition, and other support. Beyond his words of wisdom, the sagacious inventor provides an array of forms and other tools so that neophytes needn't reinvent the wheel when they aspire to monetize their inspirations."
-Richard Pachter, The Miami Herald

"Inventing is easy if your brain is wired that way. Developing inventions into real products also isn't rocket science if you know how. Converting inventions into licenses that'll turn into real products, protecting your work, making the cash register ring... now that's the hard part. No one is better at doing all of these things than Richard Levy whose track record for inventing and licensing successful toys and games is a mile long. What's more, he has an uncanny knack for describing all facets of the whole process in books that really teach. This current one is no exception. Go get it."
-Ralph H. Baer, father of the console video game industry, inventor of SIMON and many other toys and games, the 2010 Inductee in the Inventor's Hall of Fame, and the 2004 Winner of the National Medal of Technology. He is president of R.H. Baer Consultants.

About the Author

Richard C. Levy in the past 33 years has co-created, co-developed and licensed over 200 items, including one of the most popular toys of all time, Furby. Among his games are blockbusters: "Men Are From Mars, Women Are From Venus", "Chicken Soup for the Soul", and "Adverteasing." His first trading card game is WarStone. In other industries, Richard has the Kuhn-Rikon Frosting Deco Pen and Cool Down Doggie, a misting leash from Hyper Products. He is co-author of The Toy & Game Inventor's Handbook, and is a winner of the SBA Innovation Award and has also been named an M.I.T. Inventor of the Week.

More About the Author

Richard C. Levy, president, Richard C. Levy & Associates, LLC, specializes in collaborative invention, product development, design and licensing original concepts. In business for more than for 35 years, RCL&A's licensed products include one of the best-known and successful toys of all time, Furby (Hasbro), the interactive, animatronic creature that has sold more than 40 million units globally.

Among his many board games are Adverteasing (Cadaco/PSI), Men are From Mars, Women are From Venus (Mattel) and Chicken Soup for the Soul (Cardinal), the latter two based upon best-selling literary properties.

RCL&A's licensees range from Hasbro and Mattel to General Foods and P&G.

The critically acclaimed "The Complete Idiot's Guide to Cashing In on Your Inventions" (2nd Edition) and "The Toy and Game Inventor's Handbook" (2nd Edition) are Richard's eleventh and twelfth books, respectively. A member of the American Society of Journalists and Authors his articles have appeared in dozens of publications including the Sunday newspaper supplement, Parade.

Richard served two consecutive terms on the board of directors of Intellectual Property Owners. He is listed in Who's Who in Entertainment, has been profiled by Kiplinger's Personal Finance, New York Times, Washington Post, Inventor's Digest, and Discovery Channel's "Invention" series. Richard received the Small Business Administration's Innovation Award.

He has lectured at the annual meeting of the Licensing Executives Society, National Inventor's Day, National Science Foundation's Conference on Industrial Science and Technological Innovation, IBM's Inventor Dinner, The Learning Annex (12 city tour), Wharton's Entrepreneurship Conference, the University of Maryland's Robert H. Smith School of Business, Shidler College of Business at the University of Hawaii, Toy Industry Association seminars and USPTO events among other speeches.

Richard is married to Sheryl S. Levy, his soul mate and business partner, CFO of RCL&A, and co-inventor of many board games. The couple co-authored "Plane Talk: The Consumer Air Travel Guide". Their daughter, Bettie, is an executive in the music industry. Bettie invented her first board game, Here Comes the Bride, at age 6.

Customer Reviews

Anybody who wants to cash in on their inventions should read this book!
Barbara J. Slate
I'm not an inventor, but the tips that Richard Levy gives in this book apply to any business or profession.
Richard Minsky
He said the book was very informative and had a lot of great reference materials.
Sarah Whitson

Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Bruce H. Dunson on June 7, 2010
Format: Paperback Verified Purchase
This book is an honest, insightful, incisive look at a tough business. I bought 15 copies for my robotics R&D team at TRACLabs. this book should be read by anyone with an idea and the American dream.

Bruce H. Dunson, Phd
Chairman of the Board
TRACLabs, Inc.
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12 of 13 people found the following review helpful By TET on July 7, 2010
Format: Paperback
I have to say that only a 'complete idiot' would NOT buy this book. It is the most comprehensive and honest work I have ever read about the business of licensing inventions. Levy clearly has a vast knowledge about the perils and pitfalls of the struggle to develop and license innovative products. And it is clear that he has a passion for the subject matter. The writing in this book is energetic, down-to-earth and just plain fascinating to read. A definite must read for any creative person that has an idea they want to turn into a tangible product.
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12 of 13 people found the following review helpful By Mary Brown on June 2, 2010
Format: Paperback
I have bought many of Richard's books and have been inspired and informed by them all, in particular The Complete Idiot's Guide to Cashing In on Your Inventions. But the second edition of this work has two chapters that did not exist in the first edition. They cover the making of prototypes and mock-ups, product development milestones and manufacturing. Like the rest of the book, these chapters are based upon his firsthand experience, and careful and imaginative research. Richard writes with equal portions of wisdom, shrewd insight, humor and confidence. This book leaves all others in the category in the dust.

Mary Brown, Las Vegas, NV
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9 of 10 people found the following review helpful By Richard Malmed on June 17, 2010
Format: Paperback
Not only did I buy The Complete Idiot's Guide to Cashing In On Your Inventions volume 1, I sold an invention that I had as a result.
I owed it to Levy to buy volume 2 and I did on my KINDLE.
I found volume 2 to be additionally useful and I am enthusiastically returning to my "Laboratory" I have a lot on my mind and now I believe that I can repeat my success.
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6 of 6 people found the following review helpful By Patricia Bell on June 8, 2010
Format: Paperback Verified Purchase
What an inspiring book for anyone with an idea. Everyone gets an idea now and then but we need to know how to take it to the next level. Who better to teach than the best. Richard has hit another home run with this
new book. Inspiring for everyone.
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9 of 11 people found the following review helpful By Stevie Digital on July 16, 2010
Format: Paperback
Eureka! This is the most significant book I have read about how to grow the seed of an idea into a money tree. The author's advice is all based upon his empirical, real world experience, during a career that spans more than 30 years. There is nothing theoretical in the book. The legal document templates alone will save me thousands of dollars in legal fees.
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7 of 9 people found the following review helpful By Barbara J. Slate on June 19, 2010
Format: Paperback
Anybody who wants to cash in on their inventions should read this book! Then, they should commit portions of the book to memory.
It is a must resource for anyone who has hopes and dreams of taking their inventions from the drawing board to the real world.

-- Barbara Slate
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9 of 12 people found the following review helpful By Ben Spoont on July 1, 2010
Format: Paperback
Richard Levy writes with fly-on-the-wall, eye-opening, "insider" detail. The unselfish sharing of his strategies, modus operandi and, in particular, the chapters on prototyping and off-shore manufacturing, provide a step-by-step plan to success. This book has been extremely helpful to us in the development and launch of our new product, Flush Puppies, flushable poop bags for pet parents.
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