Along with Amazon.com and eBay[registered], Google[registered] has taken its place in many people's lives as an indispensable online tool. The trick, as with eBay and Amazon.com, is knowing not only how it works but how to make it work for you. Due to the unique ways the Google search engine works, a few insider tips and tricks can help you make business decisions about your web sites, information resources, and marketing and publicity budgets. But using the Internet or a specific tool like Google to increase the visibility of small business today is no easy task. It can take a lot of time, energy, and money - especially if you're not a computer expert. With "The Complete Idiot's Guide[registered] to Growing Your Business with Google", readers get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical, hands-on tips, tricks, and planning tools to help create and execute a plan. Whether setting up a simple page that automatically changes daily to make it appear higher in search results, or estimating the cost for a firm or programmer to create a more ambitious project, this book looks at the business issues and helps readers form a plan, analyze cost/benefit ratios, and decide what they can do themselves.
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Book Description
Editorial Reviews
About the Author
Dave Taylor has been involved with the Internet since 1980. He has created, grown, arranged for outside investments, and ultimately sold The Internet Mall and iTrack.com. He has also sold off startup ClickThruStats LLC, and has at least two additional startup ventures he's nurturing along. He has a Masters in educational computing and a Masters in business administration, and he teaches business and technology classes for the University of Colorado, Boulder. A prolific author, he has been published over a thousand times, and sold over 750,000 books, including Creating Cool Web Sites and the best-sellers Wicked Cool Shell Scripts, Learning Unix for Mac OS X Panther, and Teach Yourself Unix in 24 Hours. He has spoken at many industry conferences including Seybold, MacWorld, Internet World and the Waterside Publishing Conference.
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More About the Author
Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. In addition to being a busy writer and blogger, Dave is also a top-rated speaker, sought after conference and workshop participant and frequent guest on radio and podcast programs.
Customer Reviews
Most Helpful Customer Reviews
13 of 13 people found the following review helpful
Format:Mass Market Paperback
I have a far more technical background than the typical target audience, and have read other books on Google in the past (though all from the usage perspective). I can recite Google search options off the top of my head, and essentially never have problems finding things.
But Dave Taylor has given me a new perspective on Google with this book - not just how to find things, but how to *be found*. This is critically important for your business website, whether it's a revenue-generating site, or more like an online promotional brochure for your company's products or services.
This book also includes numerous great tips on improving the usefulness your website for your customers and potential customers. And even if you don't have a business, this book provides a lot of great information that's equally applicable to promoting any website.
I would strongly recommend this book to anyone looking to get the most out of their web presence.
But Dave Taylor has given me a new perspective on Google with this book - not just how to find things, but how to *be found*. This is critically important for your business website, whether it's a revenue-generating site, or more like an online promotional brochure for your company's products or services.
This book also includes numerous great tips on improving the usefulness your website for your customers and potential customers. And even if you don't have a business, this book provides a lot of great information that's equally applicable to promoting any website.
I would strongly recommend this book to anyone looking to get the most out of their web presence.
19 of 21 people found the following review helpful
Format:Mass Market Paperback
As you probably know, I like books. And there are a number of books I think should make an appearance on a person's bookshelf depending on their area of expertise. But there are a small number of books I think are absolute musts to be read, digested, and applied. I had the pleasure of reading one of those books this week... The Complete Idiot's Guide to Growing Your Business with Google by Dave Taylor. It is truly that good...
Contents:
Part 1 - The Business Case for Google: Increasing Your Business Visibility; The Benefits of Increasing Your Visibility with Google; What Is Google Anyway?; Learning About Google Search; Disassembling the Google Search Engine
Part 2 - Building Your Google Plan: What's Your Core Business?; Living in an Online World; Your Business Website; Assessing Your Competitors; Keeping Track of Customers
Part 3 - Improving Your Online Business Site: The Basics of Building a Good Business Site; Developing Online and Offline Content; Stretching Your Marketing Dollars; Secrets of the Online Marketing Masters
Part 4 - Promoting and Growing Your Online Business: Content, Content, Content!; Becoming a More Popular Site; Becoming an Online Expert; Advertising Your Business with Google AdWords; Making Money with Google AdSense; The Advantages of Affiliate Programs; Avoiding Dumb Online Promotional Mistakes
Part 5 - What's Next on Your To-Do List?: Growing and Expanding Your Content; The Future of Findability
Appendixes: Websites Worth Exploring; Glossary; Index
Short of writing a two or three page review, it's really hard to cover all the things I like about this book. First off, Dave Taylor is a talented writer who is able to cut through hype and jargon and convey useful information in a compelling manner. In Growing Your Business with Google, he takes the reader through how Google works, and how it can be leveraged by businesses and web site owners to drive traffic (and dollars) their way. With the concepts and understanding conveyed here, you'll learn how best to structure your site to show up and stand out in search results. Even better, Dave doesn't resort to cheap tricks and unethical methods to accomplish these goals. The recommendations are all solid techniques that work well and won't get you in hot water with search sites.
The chapters that concentrate on Google's AdWords and AdSense programs alone would justify the cost of the book. You'll learn how to launch an effective advertising campaign by bidding on keyword searches through AdWords. On the flip side, you'll also learn how to incorporate AdSense advertising into your site so as to make money on directing people to useful information. There are no unreasonable promises that you can build a site specifically to generate AdSense revenue and retire early. It's just solid information that helps you monetize portions of your site and add to your overall revenue stream.
Finally, Dave Taylor practices what he preaches. I consider him a "virtual colleague" based on chats and email exchanges I've had with him. I also follow his blogs and see how he's put everything into place on his sites. Rather than being an author who jumps on the hot topic du jour, he is truly an expert in this area, and he writes what he knows. As a result, you can trust what he says, because it's actually worked. I'll even testify to the fact that I've increased the AdSense revenue on my site by a factor of 4 based on his recommendations. I'm nowhere near his traffic levels and income totals, but the information *does* work...
If you're a large company, your marketing communications department should read this book. If you're a small business or a website owner who wants more "findability" (and more dollars), you *absolutely* need to read this book. You'll be "the complete idiot" if you don't...
Contents:
Part 1 - The Business Case for Google: Increasing Your Business Visibility; The Benefits of Increasing Your Visibility with Google; What Is Google Anyway?; Learning About Google Search; Disassembling the Google Search Engine
Part 2 - Building Your Google Plan: What's Your Core Business?; Living in an Online World; Your Business Website; Assessing Your Competitors; Keeping Track of Customers
Part 3 - Improving Your Online Business Site: The Basics of Building a Good Business Site; Developing Online and Offline Content; Stretching Your Marketing Dollars; Secrets of the Online Marketing Masters
Part 4 - Promoting and Growing Your Online Business: Content, Content, Content!; Becoming a More Popular Site; Becoming an Online Expert; Advertising Your Business with Google AdWords; Making Money with Google AdSense; The Advantages of Affiliate Programs; Avoiding Dumb Online Promotional Mistakes
Part 5 - What's Next on Your To-Do List?: Growing and Expanding Your Content; The Future of Findability
Appendixes: Websites Worth Exploring; Glossary; Index
Short of writing a two or three page review, it's really hard to cover all the things I like about this book. First off, Dave Taylor is a talented writer who is able to cut through hype and jargon and convey useful information in a compelling manner. In Growing Your Business with Google, he takes the reader through how Google works, and how it can be leveraged by businesses and web site owners to drive traffic (and dollars) their way. With the concepts and understanding conveyed here, you'll learn how best to structure your site to show up and stand out in search results. Even better, Dave doesn't resort to cheap tricks and unethical methods to accomplish these goals. The recommendations are all solid techniques that work well and won't get you in hot water with search sites.
The chapters that concentrate on Google's AdWords and AdSense programs alone would justify the cost of the book. You'll learn how to launch an effective advertising campaign by bidding on keyword searches through AdWords. On the flip side, you'll also learn how to incorporate AdSense advertising into your site so as to make money on directing people to useful information. There are no unreasonable promises that you can build a site specifically to generate AdSense revenue and retire early. It's just solid information that helps you monetize portions of your site and add to your overall revenue stream.
Finally, Dave Taylor practices what he preaches. I consider him a "virtual colleague" based on chats and email exchanges I've had with him. I also follow his blogs and see how he's put everything into place on his sites. Rather than being an author who jumps on the hot topic du jour, he is truly an expert in this area, and he writes what he knows. As a result, you can trust what he says, because it's actually worked. I'll even testify to the fact that I've increased the AdSense revenue on my site by a factor of 4 based on his recommendations. I'm nowhere near his traffic levels and income totals, but the information *does* work...
If you're a large company, your marketing communications department should read this book. If you're a small business or a website owner who wants more "findability" (and more dollars), you *absolutely* need to read this book. You'll be "the complete idiot" if you don't...
9 of 9 people found the following review helpful
Format:Mass Market Paperback
I have opted into online courses and even have an MBA where I studied E Business. This is by far the most complete, helpful and timely guide I have seen to succeed with an internet business. It is rare that I read a "How To" cover to cover, but this is an exception. It is certainly the first time I have had my highlighter out since Grad school. If you want to succeed in an ebusiness, this is the way to get started!!
Most Recent Customer Reviews
Should be titled "Learn how to do SEO correctly!"
Before this book I read many articles online on SEO, and it all seemed muddled, confusing, and contradictory. However, I received a college level education on SEO that made sense. Read more
Published on August 17, 2009 by David Good
Keep this one next to your computer!
I definitely recommend this book. This was a very readable and approachable book. I consider myself a "non-techie / non-programmer" kind of person, but found Dave's examples and... Read more
Published on January 2, 2009 by Chris Kauza
One of the best investments I've ever made!
I thought I knew a lot about designing an optimal website, using Google AdWords and online marketing. Read more
Published on August 15, 2007 by Jazzman
Not Bad Overall
While normally I go for books aimed at experts (i.e the ones that are 400+ pages and dry as a salt sandwich), this book had received enough positive reviews that I gave it a shot. Read more
Published on March 12, 2007 by CMOS
Great book, well worth the read
This book is MORE than a book about Google. It should almost have a different title like "Growing Your Business Online: plus strategies for improving your placement on... Read more
Published on October 27, 2006 by Christopher Raymond
A Very Comprehensive Guidebook
This book isn't just about advertising on Google. There's lot more. Of course, complete idiots won't benefit from it, but the book begins from the ground for people not familar... Read more
Published on September 5, 2006 by Chan Joon Yee
Very Informative, covers a lot of ground
I'm trying to get a small home business off the ground. These days you have to have a web site to be noticed so I went about learning the basics of putting up a site, publishing... Read more
Published on August 24, 2006 by JG
Feeling much more confident after reading this book
Because of this book, I have gained solid understanding about advertising on Google. It has greatly shortened my learning curve without suffering the pain of repeated trials and... Read more
Published on July 17, 2006 by Tim the fashion guy
I thought I knew it all about search engines
That was before I read Dave Taylor's book. It challenged my thinking and knowledge of what I thought I knew about Search Engine Optimization (SEO). Read more
Published on March 21, 2006 by David Donley
Stop. Read this book before going any further on the web!!
I have read many books and ebooks on web design and web businesses. But none have put it all together like this book does. Read more
Published on February 13, 2006 by D. Goldman
Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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philips dvd player, sustainable differentiators, porsche mechanic, organic linking, given search query, evergreen content, more findable, nikon lens, affiliate websites, negative keyword, keyword stuffing, business website, secondary pages, inbound links, good domain name, affiliate links, keyword density, search engine crawlers, online expert, core value proposition, best keywords, affiliate program, link farms, million matches, relevance score Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Least You Need, New York Times, Google Ad Words, World Wide Web, Aspen Colorado, Copyright Office, Google Groups, Google Labs, Google News Alerts, Feedster News Alerts, Open Directory Project, Molly Mason, Myst Technology, Porsche Rennsport Reunion, Prep Course, America Online, Digital Ocean, Edit Campaign Settings, Microsoft Windows, Nikon Coolpix, Nikon News Online, Preview Tool, Smith Ski Goggles Aspen, The New York Tanes Sat Dec, The Teaching Company New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
philips dvd player, sustainable differentiators, porsche mechanic, organic linking, given search query, evergreen content, more findable, nikon lens, affiliate websites, negative keyword, keyword stuffing, business website, secondary pages, inbound links, good domain name, affiliate links, keyword density, search engine crawlers, online expert, core value proposition, best keywords, affiliate program, link farms, million matches, relevance score Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Least You Need, New York Times, Google Ad Words, World Wide Web, Aspen Colorado, Copyright Office, Google Groups, Google Labs, Google News Alerts, Feedster News Alerts, Open Directory Project, Molly Mason, Myst Technology, Porsche Rennsport Reunion, Prep Course, America Online, Digital Ocean, Edit Campaign Settings, Microsoft Windows, Nikon Coolpix, Nikon News Online, Preview Tool, Smith Ski Goggles Aspen, The New York Tanes Sat Dec, The Teaching Company New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 6
books:
See all 6 books this book cites
- Jesus and the Gospels on page 17
- Wicked Cool Shell Scripts by Dave Taylor on page 157
- The Writing Business by Liz Taylor on page 285
- Advanced Email Marketing by Jim Sterne in Front Matter
- Winning Results with Google AdWords by Andrew Goodman in Front Matter
See all 6 books this book cites
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