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The Complete Idiot's Guide to Branding Yourself Paperback – May 5, 2009


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Product Details

  • Series: The Complete Idiot's Guide
  • Paperback: 272 pages
  • Publisher: Alpha; Original edition (May 5, 2009)
  • Language: English
  • ISBN-10: 1592578969
  • ISBN-13: 978-1592578962
  • Product Dimensions: 5.9 x 0.6 x 9.1 inches
  • Shipping Weight: 11.4 ounces
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,701,829 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Sherry Beck Paprocki is an award-winning writer and editor. She edits Columbus Monthly Homes and she has written for Preservation magazine, InStyle's Black Book section, the Chicago Tribune, the Cleveland Plain Dealer, Philadelphia Inquirer, and the Los Angeles Times.

Ray Paprocki is the award- winning editor of Columbus Monthly. He has won more than 30 journalism awards and his freelance credits include the Chicago Tribune, the Plain Dealer Sunday magazine and The Sporting News.

Customer Reviews

3.7 out of 5 stars
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Most Helpful Customer Reviews

2 of 3 people found the following review helpful By D. Heathen on July 17, 2009
Format: Paperback
I love the "Idiot's Guide" series because it offers a quick way to learn the basics of specific topics of interest, new and old. The Paprockis' treatment of "personal branding" is typical of the series and perhaps among the more effective. Well organized into four parts roughly including sections on branding, launching a brand, latest branding techniques, and extending the brand, it captures the essence of the subject from multiple points of view. Lots of real world examples and sidebars, great references for additional reading, and the part I like best, end of chapter summaries identified as "The Least you Need to Know". I give it four and a half stars. I learned a lot quickly.
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By Timmy E. on November 11, 2013
Format: Paperback Verified Purchase
Great book to get ur swerve on! i used it to write my college thesis and it worked great! Ya
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Format: Paperback
Less than OK. I actually dislike this book. I found it to have either too few sections or too many chapters. And it was only 228 pages until just before the first of two short appendices. Normally 228 pages is long enough to keep me happy so I can call a writing a book. But this book's pages are small and there seemed to be quite a bit of white on them. Included were 4 sections comprised of 20 chapters as follows:

I. What is branding? [1-4]
II. Launching your personal brand [5-8]
III. Branding in a modern world [9-14]
IV. Brand extension & evolution [15-20]

1. Personal branding defined
2. Writing your own branding story
3. Reaching your target audience
4. Communicating over the clutter
5. Brand identity: Starting with your resume
6. Effective messaging: Creating collateral
7. Developing brand associations
8. The total experience: Living your brand
9. Mainstream media still counts
10. Understanding public relations
11. Branding yourself via the Web
12. Personal communication in a New Age
13. Should you buy the Mad Ad, men?
14. Guerilla tactics in a noisy world
15. If you brand it, they will come
16. Lessons from megabrand personalities
17. Global responsibility
18. The smoke and fog of branding
19. Being your own brand barista
20. Branding in the future
A. Glossary
B. Resources

This book covers personal branding from a generalist's perspective. The authors seem to think it's OK to discuss personal branding (resume building) as it relates to job-seekers at the same time and in the same breath as personal branding (self-promotion) as it relates to building a small consulting, training, or coaching practice (small business).
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