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The Complete Idiot's Guide to Cashing in On Your Inventions Paperback – October 1, 2001


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Product Details

  • Series: The Complete Idiot's Guide
  • Paperback: 359 pages
  • Publisher: Alpha; 1st edition (October 1, 2001)
  • Language: English
  • ISBN-10: 0028642201
  • ISBN-13: 978-0028642208
  • Product Dimensions: 0.9 x 7.3 x 9 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #1,295,002 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Richard C. Levy, simply put, is a marketing genius with a flair for invention. In the past twenty years, he has licensed over 125 products including Furby®, and the best-selling game "Men Are From Mars, Women Are From Venus." Richard holds more than 30 patents. This is his twelfth book. He was profiled on Discovery Channel's Invention series, and in interviews with The New York Times, and The Washington Post. An MIT Inventor-of-the-Week, Richard has spoken at Wharton's Entrepreneurship Conference, IBM, and the USPTO's Independent Inventors Conference, among other engagements. His products have generated over $1 billion in combined retail sales.


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Customer Reviews

4.2 out of 5 stars
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The students loved him and the book.
Gary Carlin
Richard Levy shares his experiences as an extremely successful individual inventor.
John and Carolyn Melius
It is a fun and easy read and packed with information I find I use daily!
jeff jones

Most Helpful Customer Reviews

97 of 103 people found the following review helpful By A Customer on July 30, 2003
Format: Paperback Verified Purchase
obviously, this guy makes money with his "inventions." although i wouldn't call him so much as an "inventor" as he is a highly successful marketing man. "inventor" of the Men are from Mars, Women are from Venus GAME!!! i mean, come on. this book has a few useful tidbits which are more or less common sense, but is mostly a lot of fluff--useless "interesting" facts hodge-podged together (probably by well paid research staff). also, the guy can't resist throwing in some boastful quasi-relevant stuff whenever he gets the chance, very annoying. as a first-timer who is trying to patent/market a piece of medical technological equipment, i found this book pretty useless. all in all, i thought the take-home message of the book can pretty much be summarized by "inventing and marketing is hard, but don't give up!!" sure the guy is rich and successful and a good marketer, but this book doesn't really help YOU to become rich, successful, and good at marketing. i'm not a bitter person, just someone trying to find good info to eventually become a successful person. i couldn't help but feel i'd been completely "had" after buying this book. the money for this book could have gone to better uses, other than making this guy more rich.
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33 of 34 people found the following review helpful By chere amore on November 4, 2004
Format: Paperback
I am happy for the author for his successes, but... he knew people that could help him get his foot in the door. He really has no knowledge of how to help you get YOUR foot in the door, other than general comments on what he would do if he had not known anyone. I am slightly unhappy with the book because the reason I bought it was to get my ideas developed into tangible products. This book will tell you valuable info on what the terms are and helpful info on making a decision about how to proceed, but not enough info about getting to the decision makers of a company. You will be more knowlegable if you buy this book, but you still have a ton of research ahead of you, as the author doesn't help you by providing names and address of key personnel that can help you get your idea or invention shown. Some of you may still feel like "idiots" when you're done reading this book. (?)
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24 of 25 people found the following review helpful By Bruce Boatner on May 31, 2002
Format: Paperback Verified Purchase
I tried plowing through this book from beginning to end and found it much more valuable as a general reference than as a step-by-step guide. This is because every case is different and requires different treatment in handling the patents and trademarks involved. The author puts forth various alternative approaches to patenting, licensing, trademarking, manufacturing, etc. - each section is useful in ascertaining the best approach you should take in your own particular case.
There are many options that may not occur to someone like myself who is going through this process for the first time, so it is a big help to be mentored by someone who's been down that road before.
Bruce Boatner
Inventor, PEGASUS Wind Engine (TM)
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24 of 26 people found the following review helpful By Linda Long on January 6, 2002
Format: Paperback
Inventor-marketer Richard C. Levy has written a one-of-a-kind, practical, easy-to-read and understand guide to licensing inventions. It is the
quintessential tool for inventors who want to attain the American dream. I have read the complete body of literature on invention marketing and this book is the best of the lot.
His forte is business practices, and every bit of advice is rooted in his own empirical experience. Nothing is theoretical. In particular, Levy's 10 Commandments of Negotiation are outstanding. And the licensing and option agreements will save me thousands of dollars in legal fees.
It is obvious that the author makes his living from royalties and not books and seminars. Most books in this genre are written by self-proclaimed inventors, invention marketing experts, and patent lawyers. Few of these people can point to success. The money they earn is from consultation fees, not royalties. Levy is a full time player whose success has been remarkable,
and it can be seen beginning with the cover photo depicting him with some of his licensed products.
If you want an added edge, read this book.
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11 of 11 people found the following review helpful By jeff jones on January 10, 2002
Format: Paperback
Whether you are an inventor, aspiring inventor or want a remarkable insight into the art and science of inventing, this is a must read. I have worked with and among inventors for most of my career and yet this book is already dog eared, annotated and all marked up so I can easily reference its many gems. It is a fun and easy read and packed with information I find I use daily!
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18 of 21 people found the following review helpful By Malcolm Hall on August 4, 2003
Format: Paperback
I recently bought the Complete Idiot's Guide to Cashing In on Your Inventions and found it a treasure trove of invaluable information. This is real world stuff, written by a guy who is obviously in the arena everyday. It was exactly what I needed to give myself an edge. In fact, following Levy's advice, I have already placed two products with licensees.
Levy is described on the back cover of his book as "a marketing genius with a flair for invention." The capacity for creating is shared in measure by us all. The capacity to create salable products and commercialize them is a skill known but to a few. Inventors who do not appreciate the importance of marketing will wind up with 100% ownership of nothing. Levy has achieved remarkable commercial success, and every serious inventor or designer who wants advice on how to successfully license to industry should read this book.
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