"Keith Rosen challenges conventional wisdom about closing the sale by offering fresh, tactical selling principles that anyone can use to get better results while becoming more comfortable and confident in their selling efforts. Keith's unique, permission based approach to closing not only enhances the salesperson's chances for success, but also helps the prospect's decision making process without any pressure or manipulation. Readers learn a proven step-by-step approach for turning a 'pitch' focused sale into a 'ROI-driven' conversation that's virtually objection-proof. This book will give the reader a competitive edge, and it will bring back the joy of closing more sales faster than ever before."
ùGerhard Gschwandtner, Founder and Publisher, Selling Power
Going beyond strategies and scripts, a veteran sales trainer and executive coach explains the internal conversations and attitudes one needs to make sales relationships genuine and productive. Rosen is an expert at explaining sales skills such as recognizing the flow of a sales conversation or speaking a language the customer is ready to hear. His points are announced at the beginning of each track (if not on the CDs or package), and each idea is illustrated with dialogues or case studies. Rick Plastina does fine work spelling out the conceptual and practical segments. He sounds less natural when heÕs handling dialogue or adding emotional emphasis. His trying too hard to improve perfectly good writing distracts from the wisdom in this well-organized lesson. T.W. © AudioFile 2008, Portland, Maine-- Copyright © AudioFile, Portland, Maine
--This text refers to an out of print or unavailable edition of this title.