Customer Reviews

Complete Idiot's Guide to Direct Marketing

5 star:		(6)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

Bob Bly has hit the cover off the ball again! This book is a no-nonsense, roll-up-your-sleeves, hold-your-hand-from A-Z look at how to make more money selling your products or services via Direct Marketing. There are many "how to" books out there that tell us what to do, but not HOW TO DO IT! This is not one of them. You will quickly learn "insider" tools and techniques that bring home the bacon no matter what you're selling. I have highly recommended Bob Bly's nuts and bolts books to my business clients for years and this one is no exception. In fact, it's a no-brainer investment. Go ahead, click the "Add To My Cart" button now -- and start swinging for the fences!

Make no mistake! This is the one book that can help ANYONE -- even an idiot -- become a success in direct marketing. Bob Bly has always been (and remains) an excellent teacher and writer. But in this guide, he goes the extra mile to make the subject even plainer.In addition to his easy-to-follow language, he uses graphics, engaging illustrations and colorful anecdotes and statistics to explain ALL aspects of direct marketing. Special attention is given to writing copy for both commercial and non-profit ventures. The guide is loaded with great examples from Bly's own work. This shows that being the master he is, he leads by example. As is typical of most of his 50-plus books, this guide gives you pages and pages of helpful resources. Besides all of its insightful instructional qualities, the books is simply FUN to read. Its format makes it perfect as a quick-reference guide to keep on your desk.In short, Bly holds nothing back. He spills his guts and tells you EVERYTHING you need to know to launch and perfect a direct marketing campaign.I recommend this book to students, writers, sales reps, marketing executives, teachers, fundraisers, artists, PR people, business managers and anyone with an interest in selling a product or service through direct marketing.

Robert Bly does it again in this excellent, easy-to-read book. I read it over one weekend and couldn't put it down. The language is simple, direct and honest. Examples are practical and compelling. For me, it was especially helpful because I have been engaged in Internet marketing for years and thinking about diversifying into direct marketing (DM). Well, after reading the book I realized that I have successfully executed a number of direct marketing campaigns, using the Web as a direct response tool. Additionally, he gave me new ideas to put to use and the confidence to break into new forms of the discipline. Whether or not you want to get into DM, or are a seasoned veteran, I recommend this book to broaden your knowledge base. It will certainly help you design and execute more creative and profitable campaigns, and improve your marketability in the profession.

Whether you are new to DM or a 10 year veteran, Bob Bly's Complete Idiot's Guide to DM is the right resource for you. This book cuts to the chase by presenting simple, easy to understand topics. And, it is very comprehensive. If you are a novice or a seasoned professional in need of an update, I highly recommend this book.

I thought this was a good reference guide that outlines the basics of direct mail as well as defines a lot of the buzzwords I was always hearing. I think the most valuable part was it gave me a place to start in learning how to design direct mail peices and gave me several tips and good ideas on what to do and what not to do. Now I know what direction I need to start focusing on. I really found the book helpful!

This is a fantastic book to any business person who wants to improve their bottom line and make their advertising and marketing more measureable and accountable. Bly thoroughly covers every direct marketing medium: print, radio, tv, telemarketing and the Internet. And he shows the key differences of selling to the general consumer versuses selling to other businesses. He succinctly explains how to use direct marketing for selling services, information products, fundraising and lead generation. I especially like Chapter 5, which is all about how to measure and monitor your results so you know what's working and what isn't. I've consulted this book numerous times when creating my own promotions, especially the sections on postcards and sales letters. It's a must-have book that should be on the shelf of every business person, whether you're an experienced direct marketer or a complete newbie.