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The Complete Idiot's Guide to Marketing, 2nd Edition [Paperback]

Sarah White (Author)

3.0 out of 5 stars See all reviews (2 customer reviews) |

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Book Description

Series: The Complete Idiot's Guide | Publication Date: November 4, 2003

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.

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This item: The Complete Idiot's Guide to Marketing, 2nd Edition by Sarah White Paperback $14.96

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Write Right: 26 Tips to Improve Your Writing. Dramatically. by Roger Shapiro Paperback $17.50

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Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series) by Jim Sterne Hardcover $16.47

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Editorial Reviews

About the Author

Sarah White is a marketing and advertising consultant. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.

Product Details

Paperback: 464 pages
Publisher: Alpha; 2 edition (November 4, 2003)
Language: English
ISBN-10: 1592571352
ISBN-13: 978-1592571352
Product Dimensions: 9.1 x 7.4 x 1.1 inches
Shipping Weight: 2.4 pounds (View shipping rates and policies)

Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)

Amazon Best Sellers Rank: #909,271 in Books (See Top 100 in Books)

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3.0 out of 5 stars (2 customer reviews)

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Easy to understand and very motivational, September 10, 2009

Cer "Cer" (California) - See all my reviews

This review is from: The Complete Idiot's Guide to Marketing, 2nd Edition (Paperback)

This book is positive and motivating, but also honest about the realities of marketing. The author gives great examples throughout to illustrate the essentials. Recommended for beginners or experienced small business owners who need to adopt savvier marketing tactics.

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0 of 10 people found the following review helpful:

1.0 out of 5 stars Idid not recieve it thiugh it was due already., October 10, 2008

DolphinD - See all my reviews

This review is from: The Complete Idiot's Guide to Marketing, 2nd Edition (Paperback)

I have not gotten it. It was promissed to arrive 12 October. I have even not gotten the posral voucher for picking it up. I suspect it got lost on its way. I looked for a support e-mail or contact number in your site but could not find it.
Dana Tamir

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Inside This Book (learn more)

First Sentence:
You've been involved in marketing from the day you first begged your parents for something you saw advertised on TV. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
selling approach tools, bottomless boats, direct response package, small business advantage, customer imagination, juice cart, buying exchange, four utilities, media calendar, landing page, social marketer, customer touch points, indirect research, generational marketing, print collateral, merchandise assortment, copy approach, shopping product, marketplace issues, social marketing, media plan, media budget

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Bob's Bottomless Boats, Charlee Bear, The Least You Need, University Credit Union, American Girls, Anita Hecht, Customer Value Pyramid, Baby Boomers, Kai Miaka, Kaya Canoe, Selling Techniques the Professionals Use, World Wide Web, Key Technique, Main Street, City Biz, Fritz Findley, Marketing Workhorse Revisited, Our Business, Pitfall Don't, The Best-Laid Plans Are Written Down, Association of Personal Historians, Bill's Boats, Channels of Distribution, Consulting Professional, Creative Memories

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Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 12 books:

The One to One Future by Don Peppers on page 57, and Back Matter
Little Women (Great Illustrated Classics) by Lucia Monfried on page 19
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell on page 30
DRILLING DOWN: Turning Customer Data into Profits with a Spreadsheet - Third Edition by Jim Novo in Back Matter
North American Industry Classification System by United States on page 99

See all 12 books this book cites

3 books cite this book:

The Therapist's Advertising and Marketing Kit by Laurie C. Grand in Back Matter
Christian Family Guide to Starting Your Own Business by Ed Paulson in Back Matter
The Workplace Skills Presentation Guide (Book with Diskette for Windows) by Laurie C. Grand on page 29

Books on Related Topics (learn more)

Streetwise Do-It-Yourself Advertising by Sarah White

Discusses:

The Art of Cause Marketing by Richard Earle

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Gonzo Marketing by Christopher Locke

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The Complete Idiot's Guide to Marketing Basics by Sarah White

Discusses:

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