Sell Back Your Copy
For a $0.87 Gift Card
Trade in
Have one to sell? Sell yours here
The Complete Idiot's Guide to Social Media Marketing
 
See larger image 
Share your own customer images
I own the rights to this title and would like to make it available again through Amazon.
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

The Complete Idiot's Guide to Social Media Marketing [Paperback]

Jennifer Abernethy (Author)
5.0 out of 5 stars  See all reviews (14 customer reviews) |

Available from these sellers.


Formats

 Amazon Price New from Used from
Paperback --   -- --
Unknown Binding --   -- --
There is a newer edition of this item:
The Complete Idiot's Guide to Social Media Marketing, 2nd Edition The Complete Idiot's Guide to Social Media Marketing, 2nd Edition 5.0 out of 5 stars (1)
$14.63
In Stock.

Book Description

Publication Date: April 6, 2010 | Series: The Complete Idiot's Guide
Get ahead of the competition with marketing that demands attention.

The Complete Idiot's Guide(r) to Social Media Marketing is for people with a product, service, or business who want to use social media for marketing to target their customers. Instead of opting for the blatant and outdated billboard type of advertising, those who make use of social media's dynamic dialogue will personally connect with their desired audience-and win their product or service the attention it deserves.

?Helps people with a product or service business-of any size-take advantage of this ever-changing marketing vehicle

?Down-to-earth advice helps people determine which sites and functions are the most productive for their business

?Covers all the most influential social media-Facebook, Twitter, MySpace, LinkedIN, YouTube, Ning, and more



Editorial Reviews

Review



Product Details

  • Reading level: Ages 18 and up
  • Paperback: 352 pages
  • Publisher: Alpha; Original edition (April 6, 2010)
  • Language: English
  • ISBN-10: 1592579892
  • ISBN-13: 978-1592579891
  • Product Dimensions: 9.2 x 7.3 x 0.8 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #360,493 in Books (See Top 100 in Books)

    •  Would you like to update product info or give feedback on images?

More About the Author

› Visit Amazon's Jennifer Abernethy Page
Jennifer Abernethy
Jennifer Abernethy serves as America's Sales Stylist. She currently works with the worlds most amazing and ultra hip professionals through her business "The Sales Lounge.com"

Jennifer has trained and mentored hundreds of entrepreneuers, CEO's and corporate sales teams. She speaks on Social Media Marketing, Branding and Sales to groups around the country. Jennifer has 23 years sales experience and has sold tens of millions in products in services. She loves to speak to organizations and conferences and prides herself on delivering "relevant, realword, engaging content."

Her award winning ezine on Sales, Success and Social Media is very popular with her fans, and her highly anticipated "Insiders Success Circle" launches in January 2010. Look for her new blog, and website soon. To get weekly FREE Success,Sales & Social Media tips get her ultra hip ezine at http://www.thesaleslounge.com

An early adaptor to social media for business, Jennifer grew her business and brand, using Social Media Marketing beginning in Jan. 2007. Jennifer shares all her strategies in her first book "The Complete Idiot's Guide to Social Media Marketing" (Alpha/Penguin) which is available now on pre-order and in bookstores nationwide April 2010. Follow her on Twitter @SalesLounge

Jennifer is available for speaking/consulting and mentoring. She is now booking interviews for radio, tv and print for 2010 and 2011. She welcomes your call at 571-223-3887 or jea@thesaleslounge.com

Customer Reviews

4 star
0
3 star
0
2 star
0
1 star
0
Most Helpful Customer Reviews
21 of 21 people found the following review helpful
Format:Paperback
In this content-rich and easy-to-read book, author, million-dollar sales executive, and Social Media Marketing expert Jennifer Abernethy makes a strong case for using Social Media to market and sell regardless of the business the reader is in. From covering the familiar sites (Twitter, Facebook, and LinkedIn), to the less familiar (Tumblr, Oovoo) to unfamiliar (FriendFeed, Ustream), there is something for everyone.

One of the best things about this book is the way it's organized. Twitter, Facebook and LinkedIn have their own sections with chapters that spell out everything from set-up to how to use all the applications to how to use them to market. It's all done step-by-step, with plenty of visuals so even the most technology-challenged can make sense of the process. There are numerous sidebars containing "netiquette" tips and definitions of terms for the non-geek community.

A section on using video in Social Media Marketing, which Abernethy persuasively advocates for as the next big thing, was extremely enlightening and I have already begun to implement some of her suggestions. Videoconferencing sites are either free or inexpensive, which is a huge change from only a couple of years ago and most computers now come equipped with webcams and/or the technology to effortlessly connect an external one.

And there is another chapter on blogs, one on ezines and still another on how to manage it all in a short amount of time. And that's only the tip of the iceberg. Abernethy writes in a clear and breezy way with the result being the reader actually feels he/she can do this and gain a competitive advantage without feeling like an "idiot."

This is going to be my "bible" on Social Media Marketing for the foreseeable future. There are a lot of pretenders out there, and Jennifer Abernethy is NOT one of them. Highly, highly recommend.
Comment | 
Was this review helpful to you?
11 of 11 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
As a marketing strategist who helps clients gain major visibility, I highly recommend this book to anyone who either doesn't know where to start or who is looking to maximize and amplify what they are currently doing online. This book is packed w/ great examples, inspiration and direct "how-to" advice that will help anyone. Bottom line: I recommend this to my clients and anyone who is serious about gaining visibility and credibility in social media. This is my go-to resource for social media marketing!
Comment | 
Was this review helpful to you?
10 of 10 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I am reading Jennifer Abernathy's book now The Complete Idiot's Guide to Social Media Marketing and I am tagging almost every other page. It is filled with timely tips, ideas and how to's! This needs to be on anyone's shelf that is interesting in Social Medial Marketing; in fact, it should be on anyone that does any kind of marketing today. I am recommending this book for the experienced and the novice as well!
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
Must-Read!
This is an incredibly user-friendly book for anyone attempting to navigate and maximize the power of social media - especially those of us who are an "organization of one. Read more
Published 10 months ago by J. Hess
A Must-Have Primer for Those New to Social Media Marketing
I've done a great deal of research lately into social media and how to use it for marketing and I've found no other source that is more comprehensive than this book. Read more
Published 11 months ago by Stephanie Peterson
This is THE Social Media Book to Buy!
I consider this book a real handbook of sorts. I think anyone who uses social media needs to have this book. I have read it and reread it. I keep it on my desk. Read more
Published 11 months ago by Book lover
Step-by-Baby Step for the Technologically Impaired
As an author, I find the step-by-step instructions very helpful. Instead of overwhelming amounts of information, all in highly technical terms and acronyms, the chapters feature... Read more
Published 14 months ago by Lucy Adams
Reader will find very solid advice in the book's 331 pages.
"Complete Idiot's Guide to Social Media Marketing" is solid advice how to merge the "what" of proven marketing and public relations techniques with the "how" of contemporary... Read more
Published 19 months ago by N. P. Heille
Excellent Book
This book is amazing, if you are not up with the new generation of social media, or very experienced, it will guide you to all the tricks and tips of this new marketing. Read more
Published 22 months ago by shahn
Making social media understandable to a novice!
After hearing Jennifer give a workshop at the Berrett-Koehler's Authors Marketing Workshop, I had to buy this book immediately. Read more
Published 23 months ago by Star
The Complete Idiots Guide to Social Media Marketing
I am a "low tech" person who is considering jumping into the arena of social media. I think you would agree when you consider I have a "juno" e-mail address. Read more
Published on May 16, 2010 by Michael James Chiosi
The "Social" Part is the vital nuance. Jen Explains It All For You!
Author Jennifer Abernethy brings together an incredible host of useful ideas about effectively using social media to build your business... Read more
Published on April 15, 2010 by Judith A. Bradt
Read it and Reap!
author Jennifer Abernethy modeled the premise of this book at her book launch at USA Today headquarters. Read more
Published on April 6, 2010 by S. Horn
Search Customer Reviews
Only search this product's reviews

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 
(10)
(7)
(7)
(5)
(5)
(5)
(5)
(4)
(3)
(2)
Agree with these tags?
See all 25 tags...

Your tags: Add your first tag
 
See most popular tags

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
Search all Amazon discussions
   
Related forums


Look for Similar Items by Category

Look for Similar Items by Subject

Search Books by subject:















i.e., each book must be in subject 1 AND subject 2 AND ...