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The Complete Idiot's Guide to Social Media Marketing Paperback – April 6, 2010

4.9 out of 5 stars 14 customer reviews

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Editorial Reviews

Review



About the Author

Jennifer Abernethy is CEO of The Sales Lounge(tm) and serves as America's first sales stylist to entrepreneurs and business owners. She has sold millions in products and services in her 22 year sales career and now helps others do the same.
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Product Details

  • Series: The Complete Idiot's Guide
  • Paperback: 352 pages
  • Publisher: Alpha (April 6, 2010)
  • Language: English
  • ISBN-10: 1592579892
  • ISBN-13: 978-1592579891
  • Product Dimensions: 7.4 x 0.8 x 9.2 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #1,535,579 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Ruth Sherman on April 10, 2010
Format: Paperback
In this content-rich and easy-to-read book, author, million-dollar sales executive, and Social Media Marketing expert Jennifer Abernethy makes a strong case for using Social Media to market and sell regardless of the business the reader is in. From covering the familiar sites (Twitter, Facebook, and LinkedIn), to the less familiar (Tumblr, Oovoo) to unfamiliar (FriendFeed, Ustream), there is something for everyone.

One of the best things about this book is the way it's organized. Twitter, Facebook and LinkedIn have their own sections with chapters that spell out everything from set-up to how to use all the applications to how to use them to market. It's all done step-by-step, with plenty of visuals so even the most technology-challenged can make sense of the process. There are numerous sidebars containing "netiquette" tips and definitions of terms for the non-geek community.

A section on using video in Social Media Marketing, which Abernethy persuasively advocates for as the next big thing, was extremely enlightening and I have already begun to implement some of her suggestions. Videoconferencing sites are either free or inexpensive, which is a huge change from only a couple of years ago and most computers now come equipped with webcams and/or the technology to effortlessly connect an external one.

And there is another chapter on blogs, one on ezines and still another on how to manage it all in a short amount of time. And that's only the tip of the iceberg. Abernethy writes in a clear and breezy way with the result being the reader actually feels he/she can do this and gain a competitive advantage without feeling like an "idiot."

This is going to be my "bible" on Social Media Marketing for the foreseeable future. There are a lot of pretenders out there, and Jennifer Abernethy is NOT one of them. Highly, highly recommend.
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As a marketing strategist who helps clients gain major visibility, I highly recommend this book to anyone who either doesn't know where to start or who is looking to maximize and amplify what they are currently doing online. This book is packed w/ great examples, inspiration and direct "how-to" advice that will help anyone. Bottom line: I recommend this to my clients and anyone who is serious about gaining visibility and credibility in social media. This is my go-to resource for social media marketing!
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I am reading Jennifer Abernathy's book now The Complete Idiot's Guide to Social Media Marketing and I am tagging almost every other page. It is filled with timely tips, ideas and how to's! This needs to be on anyone's shelf that is interesting in Social Medial Marketing; in fact, it should be on anyone that does any kind of marketing today. I am recommending this book for the experienced and the novice as well!
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Format: Paperback
author Jennifer Abernethy modeled the premise of this book at her book launch at USA Today headquarters.

She showcased several clients and colleagues who have scaled their success via social media, including the dad who filmed "David After Dentist," which has received more than . . .wait for it . . .55 million(!) views on You Tube.

That's not the whole story though.

David's dad was a Realtor in Florida. If you know anything about the real estate market in Florida, you know he wasn't doing too well financially. Then, last year, he casually decided to upload this video of his son he'd taken several months before. That video quickly went viral and received 3 million hits in 3 days.

That's STILL not the whole story.

David's dad has turned that video into a financial empire; monetizing and merchandising it with t-shirts, licensing agreements, etc. An excerpt of the video appeared with Beyonce' in a Super Bowl ad this year (for a nice fee, thank you very much). The income received from that less-than-3 minute video has paid for David's college education. His dad now has time to coach his kids' sports teams in addition to being interviewed on The Today Show and speaking at conferences around the country.

What's even better is that David's dad is using that money to make a difference and is donating part of the proceeds to Operation Smile. As he says, "It was the right thing to do."

What's this mean for you?

What do you care about? A non-profit? Your business? A book? A new job? A political campaign?

If you'd like specific ways to catapult its success -- for free, without walking out your front door, at midnight if you choose -- through the power of Twitter, FaceBook, LinkedIn, YouTube and blogging; buy this book. Then, read it and reap.
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As an author, I find the step-by-step instructions very helpful. Instead of overwhelming amounts of information, all in highly technical terms and acronyms, the chapters feature simplified explanations of social media marketing strategies. The bullet point summaries at the end of each chapter are especially helpful. While I won't employ every strategy outlined in the book, I have improved my use of tools like FaceBook and Twitter. I've been inspired to try podcasting and making videos. And now that I no longer fear the social media marketing world, I find that it's lots of fun.

Lucy Adams, author of Tuck Your Skirt in Your Panties and Run and If Mama Don't Laugh, It Ain't Funny
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