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The Complete Idiot's Guide to Trade Shows
 
 

The Complete Idiot's Guide to Trade Shows (Paperback)

~ Linda Musgrove (Author)
Key Phrases: international exhibiting, optimizing time, material handling form, The Least You Need, Show Smarts, Trade Show Basics (more...)
3.0 out of 5 stars  See all reviews (1 customer review)

List Price: $18.95
Price: $14.78 & eligible for FREE Super Saver Shipping on orders over $25. Details
You Save: $4.17 (22%)
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  Kindle Edition, March 3, 2009 $9.99 -- --
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Frequently Bought Together

The Complete Idiot's Guide to Trade Shows + How to Get the Most Out of Trade Shows + Trade Show in a Day: Get It Done Right, Get It Done Fast!
Price For All Three: $41.55

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  • This item: The Complete Idiot's Guide to Trade Shows by Linda Musgrove

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  • How to Get the Most Out of Trade Shows by Steve Miller

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  • Trade Show in a Day: Get It Done Right, Get It Done Fast! by Rhonda Abrams

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Editorial Reviews

Product Description

A pro in the field offers insider tips for a successful show.

With over 13,000 trade shows and conventions in America each year, it’s important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. ·Hundred of practical tips, especially for small and midsized business ·CD with helpful planning tools and checklists


About the Author

Linda Musgrove is president of the tradeshow training firm TradeShow Teacher. She focuses on teaching companies to significantly improve trade show results through strategic, customized trade show training for individuals, departments or entire teams. Musgrove presents goal-based trade show, marketing and networking seminars at industry conferences and creates customized training programs for trade show producers to offer exhibitors. She authored a trade show training manual and writes a column for Exhibit City News.

Product Details

  • Paperback: 336 pages
  • Publisher: Alpha; Pap/Cdr edition (March 3, 2009)
  • Language: English
  • ISBN-10: 1592578446
  • ISBN-13: 978-1592578443
  • Product Dimensions: 8.9 x 6 x 0.9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.com Sales Rank: #159,457 in Books (See Bestsellers in Books)

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0 of 1 people found the following review helpful:
3.0 out of 5 stars overall very helpful, August 20, 2009
I was most interested (and helped) by the guide concerning preparing for a trade show.
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