As a college student who wants to take business as major, I would like to highly recommend you to read this book---Twitter Marketing. This is a very interesting book. I have never read a book like this one before. This book lets us learn how to sale your products and services in Twitter. I believe that most of us have the experience of communicating with your friends in Twitter. Therefore, we often consider it as a social networking tool. However, this book will tell you that Twitter is a very valuable business tool if you can use it in a proper way. Twitter is more than a way to describe about your products and services; it creates opportunities for organization to reach current and potential customers. It also helps organizations to find out about consumer trends and some meaningful ways. This is a low-cost and effective way to learn about what the customers want and their feedback. The obvious advantage of this business tool is that it doesn't matter whether you have a very small business or you have a big company; everyone can participate in it.
This book includes five parts. The first part is about "The big Picture of Twitter Marketing" that tells reader how to recognize Twitter as a business tool and what the Twitter can bring to business. Moreover, it talks about the benefits and the pitfalls of Twitter marketing. The second part is called "Getting stared" that explains how to set up your business in Twitter step by step. Also, it teaches us how to recognize Tweet and how to use Tweet in a right way for your business. The third part is "Twitter Marketing Campaigns" that teaches you how to design a successful Twitter campaign. I would like to say that this part is very important in this book because it teaches you how to plan your own marketing strategy. If a company wants to be successful, they need to have very good strategies in marketing. This chapter will tell how to define your target and help to develop your own marketing strategies by using Twitter. The forth part of this book is "Tailoring Twitter to your Business Needs" that tells you the "rules" of marking Twitter works. Also, this part discuss about how to help small businesses use Twitter. I think it is a very helpful part for the person who owns a small business and wants to sale their products and services online. The fifth part is "Integrating Twitter into Your Marketing Mix". In this part, the author tells the reader that in order to be successful, people should use Twitter and other online communities together, such as, Face book, Google+.
I would like to say that this book is very valuable for people who wants to sale their products and services online. Especially, those have a small business should read this book carefully. In some chapters of this book, the author focuses on the advantages of Twitter for small business and the difference about Twitter for small businesses. It will tell you how amazing it is to use Twitter as a business tool. Moreover, it will let you know that there are many advantages of using Twitter to build up your business. To sum up, this is a very interesting and valuable book. I really enjoy reading it. Highly recommend!
