The Complete Idiot's Guide to Making Millions on the Internet [Paperback]

Rod Underhill (Author), Nat Gertler (Author)

Book Description

Series: The Complete Idiot's Guide | Publication Date: January 13, 2003

The Complete Idiot's Guide to Making Millions on the Internet shows what Internet business and e-commerce are and shows how dozens of on-line businesses achieved their success. Learn how to come up with an e-business idea, or how to join in on someone else's new e-business. Explore the steps involved in turning an on-line business into an on-line success, and what success actually means in a field where companies are often valued by their popularity rather than their profits. Authors Rod Underhill and Nat Gertler explain how to turn success into big piles of cash through selling out, issuing stock, or exercising stock options. They offer pointers and tips for turning an existing standard business into a thriving on-line one.

Editorial Reviews

From the Back Cover

The Complete Idiot's Guide to Making Millions on the Internet shows what Internet business and e-commerce are and shows how dozens of on-line businesses achieved their success. Learn how to come up with an e-business idea, or how to join in on someone else's new e-business. Explore the steps involved in turning an on-line business into an on-line success, and what success actually means in a field where companies are often valued by their popularity rather than their profits. Authors Rod Underhill and Nat Gertler explain how to turn success into big piles of cash through selling out, issuing stock, or exercising stock options. They offer pointers and tips for turning an existing standard business into a thriving on-line one.

About the Author

Nat Gertler is a seasoned author of The Complete Idiot's Guides(R) for the computer division of Macmillan USA. He is also the creator of AAUGH.com and founder of About Comics, a publisher and packager of comic book material. Rod Underhill is a lawyer, musician, writer, and founder of MP3.com, a Web-based company which in a few short years has become worth over $2 billion.

Product Details

• Paperback: 294 pages
• Publisher: Alpha; 1st edition (January 13, 2003)
• Language: English
• ISBN-10: 0789722984
• ISBN-13: 978-0789722980
• Product Dimensions: 9.1 x 7.4 x 0.7 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 2.2 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,483,727 in Books (See Top 100 in Books)

More About the Author

I'm a writer and publisher, most notably of comic books (although some of you may know me from my many computer books.) If you head over to www.LicensableBearTM.com you can see a sample of my work.

I collect books of Charles Schulz's Peanuts, and have a respected guide to those books at AAUGH.com/guide/

And if someone sent you a pointer to an online examples of goofy things one can do with Amazon.com's image engine, yes, that was mine as well. (And if you haven't seen it, head over to http://www.gertler.com/nat/abusedimages.html )

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

2.0 out of 5 stars Outdated, but could be helpful to the complete idiots, March 9, 2004

By 

Gadgester "No Time, No Money" (Mother Earth) - See all my reviews
(HALL OF FAME REVIEWER)   

This review is from: The Complete Idiot's Guide to Making Millions on the Internet (Paperback)

You gotta remember that this book was written in 2000, right around the time the dotcom bubble burst. Of course you didn't have to be amazon or ebay to survive the bloodbath, as many small independent shopping sites have been doing quite well.

This book doesn't tell you how to come up with a good idea -- I doubt anyone can really tell you, since successful entrepreneurship is seeded totally on individual creativity. (Disclosure: I myself am still trying to come up with the mother of all "how come I didn't think of that" ideas.) It's more about how to set up an e-commerce site, but the information is already outdated now that four years have passed. Still, it could be an informative read if you are truly clueless about e-commerce.

5.0 out of 5 stars Pennies from Heaven?, June 20, 2000

By 

Leah M. Dunsmore (USA) - See all my reviews

This review is from: The Complete Idiot's Guide to Making Millions on the Internet (Paperback)

Can gold still be found in the DotCom mines of the year 2000? Evidently so, but intrepid miners have to make some choices. Join somebody's team early on and hope for the best and perhaps find "founder" millions? Join late in the game but arrive at a decent long term career? Or go for broke and start you own start up and try to become the next Bill Gates? Okay, maybe try not to become so successful that the Gov't cuts your business in two, but maybe collect a few hundred million dollars in the process.

Stock options, bad internet biz ideas, and other pitfalls are cheerfully explained in this very well researched book. If you are getting just a little jealous about how you keep hearing that some goofball you went to high school with just made a few million at a DOTCOM, this book will give you both a reality check and a head start at the same time. That's no easy feat to pull off.

Plus, the jokes aren't too terrible.

0 of 2 people found the following review helpful:

1.0 out of 5 stars Bridge for Sale, June 4, 2003

By A Customer

This review is from: The Complete Idiot's Guide to Making Millions on the Internet (Paperback)

Is this Rod Underhill related to Roy Underhill? I see they're credited together for writing quite a few books together. Even if I was married to this guy his book isn't very good. Maybe he should stick to woodworking.