The Complete Idiot's Guide to Search Engine Optimization [Paperback]

Michael Miller (Author)

Book Description

Series: The Complete Idiot's Guide | Publication Date: February 3, 2009

Rev up the search engines.

The Complete Idiot?s Guide® to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site?s optimization, and how search engine marketing fits within a company?s overall online marketing plan.

·More than 90% of all online users employ search engines to find what they are looking for on the Internet
·A study from IMT Strategies demonstrates that a company?s presence on relevant search engines is the most important medium for maintaining high brand awareness?more important than print media, radio, or TV commercials

Editorial Reviews

About the Author

Michael Miller is the author of several books, including The Complete Idiot’s Guide to Music Theory, The Complete Idiot’s Guide to Playing Drums, The Complete Idiot’s Guide to Singing, and The Complete Idiot’s Guide to Music Composition. He has been using Cubase for a number of years. He used Cubase SX to record the audio CD included with the second edition of The Complete Idiot’s Guide to Playing Drums.

Product Details

• Reading level: Ages 18 and up
  
• Paperback: 352 pages
• Publisher: Alpha; Original edition (February 3, 2009)
• Language: English
• ISBN-10: 1592578357
• ISBN-13: 978-1592578351
• Product Dimensions: 9.1 x 7.4 x 0.8 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #969,035 in Books (See Top 100 in Books)

More About the Author

Michael Miller is the best-selling writer of more than 100 non-fiction books. He writes about a variety of topics, including computers, online selling, business, consumer electronics, and music. From his first book (Ventura Publisher Techniques and Applications, published in 1988) to his latest title, he has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Outstanding., May 13, 2009

By 

William Mayer "Edgy in LA" (Los Angeles, CA) - See all my reviews
(REAL NAME)   

This review is from: The Complete Idiot's Guide to Search Engine Optimization (Paperback)

At the behest of one of my colleagues, I begrudgingly borrowed this book in preparation to optimize my website. I have an aversion to books in the IDIOTS and DUMMIES series and generally opt for more dignified book titles. However, as I got into this book, I was delighted to discover the breathtakingly simple and well organized presentation style of Michael Miller. I easily grasped the key concepts in the book without my eyes growing crossed. This book was BEAUTIFULLY WRITTEN. I enthusiastically recommend it to anyone who needs to learn about SEO, PPC, and other web management metrics. I will be on the look out for more books from this author.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Don't let the title fool you, January 16, 2010

By 

Alexander Kine (Renton, WA) - See all my reviews
(REAL NAME)   

This review is from: The Complete Idiot's Guide to Search Engine Optimization (Paperback)

Michael Miller has penned a decent SEO book. It is easy to read, informative and already producing positive results. The Complete Idiot's Guide to Search Engine Optimization is a good investment for everyone.

Score:
4 stars: Overall
5 stars: Benefits and outcomes
5 stars: New information, especially optimizing for local search and social media; Keyword Density Analyzer at [...].
3 stars: Overuse of forward and backward references in the Search Note box
2 stars: Credibility. The author's website - [...] - lacks some of the basic search engine optimizations he describes in the book.

5.0 out of 5 stars Informative, November 27, 2011

By 

Mark Traupman (Bethlehem, Pennsylvania) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: The Complete Idiot's Guide to Search Engine Optimization (Paperback)

The author describes the ins and outs of search engines. Here we will find a description of the most popular search engines, and how to actually use these by making a blog. They go into descriptions of spiders, which are computers designed to surf the web looking for the most popular search engines.

Mark Traupman
Author, The Long Lost Message