The Complete Idiot's Guide to Search Engine Optimization (Paperback)

by Michael Miller (Author)
Key Phrases: webmaster tools, optimizing your site, search marketing, Live Search, The Least You Need, Using Third-Party (more...)

Editorial Reviews

Product Description
Rev up the search engines.

The Complete Idiot’s Guide® to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site’s optimization, and how search engine marketing fits within a company’s overall online marketing plan.

·More than 90% of all online users employ search engines to find what they are looking for on the Internet
·A study from IMT Strategies demonstrates that a company’s presence on relevant search engines is the most important medium for maintaining high brand awareness—more important than print media, radio, or TV commercials


About the Author
Michael Miller worked for almost 20 years in both the retail and corporate marketing environments. His Molehill Group company has offered marketing consulting to numerous companies, large and small. Now a full-time writer, Miller has authored more than 75 non-fiction books on both business and technology topics.

Product Details

• Paperback: 352 pages
• Publisher: Alpha (February 3, 2009)
• Language: English
• ISBN-10: 1592578357
• ISBN-13: 978-1592578351
• Product Dimensions: 9.1 x 7.3 x 0.9 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #713,293 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Outstanding., May 13, 2009

By	William Mayer "Edgy in LA" (Los Angeles, CA) - See all my reviews (REAL NAME)

At the behest of one of my colleagues, I begrudgingly borrowed this book in preparation to optimize my website. I have an aversion to books in the IDIOTS and DUMMIES series and generally opt for more dignified book titles. However, as I got into this book, I was delighted to discover the breathtakingly simple and well organized presentation style of Michael Miller. I easily grasped the key concepts in the book without my eyes growing crossed. This book was BEAUTIFULLY WRITTEN. I enthusiastically recommend it to anyone who needs to learn about SEO, PPC, and other web management metrics. I will be on the look out for more books from this author.

0 of 3 people found the following review helpful:

2.0 out of 5 stars Part I, February 11, 2009

By	M "Junior Critic" (Chicago, IL) - See all my reviews

I've just started reading this book today and so that it is fresh in my mind, I plan to submit more than one review, based on what I've read to that point. So far, the book has gotten off to a rocky start with me... The reason I bought the book was the sell-line on the front of the book "Send your site to the top of the search results list". At this point, I've been reading through several pages of explaining the intent of the book (which I thought was summed up in the sell-line) and explaining the history that preceded Search Engine searching (which is obsolete). Frankly, it's falling flat so far because I've read too much and spent too much time learning nothing I can use... I read to learn useful information or to gain, not for pleasure or trivia... I would have purchased a novel or something lighter if that was my intent. Possibly more to come.