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The Complete Idiot's Guide to Starting an Online Business
 
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The Complete Idiot's Guide to Starting an Online Business [Mass Market Paperback]

Frank Fiore (Author)
3.3 out of 5 stars  See all reviews (3 customer reviews)


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Book Description

The Complete Idiot's Guide January 13, 2003

The Complete Idiot's Guide to Starting an Online Business shows why and how to establish company Web sites and Intranets. It speaks specifically to the idea of distributed information as capital and how to use the Web and Web technologies to positively impact revenues. See how to set objectives, create strategies, and implement programs for Web-related communications that will impact your company's marketing, sales and financial activities. Learn to manage a Web site and maximize the use of information gleaned from an online presence. Also included: an overview of E-commerce, explanations of various Web software tools, the basics of Web design and how to set up a company Intranet.



Editorial Reviews

Amazon.com Review

There's no mystery about why Internet-centric businesses figure prominently in the popular consciousness these days: they're a great way to make a lot of money. The Complete Idiot's Guide to Starting an Online Business acknowledges that you can make a killing by taking a Web company public and explains, in layperson's terms, a bit about the process. However, the real service in this book is in the way it brings the reader down to earth by puncturing visions of instant e-wealth and then diligently explaining how to make real (read "bankable," not necessarily "enormous quantities of") money. The income streams you can build are generally tiny by Wall Street standards, but they can be very significant on a personal or family scale. You'll get a realistic view of Web business here, and that's why this book is worth reading.

The book suffers a bit when it attempts to explain the mechanics of Web publishing (a huge subject that's covered far better elsewhere), and there's very little discussion of the specific procedures involved in setting up a site to take credit cards. (This is a significant omission.) Coverage of soft matters, however, is good. The reader gets a tour through the thought processes involved in developing a business plan, plus all the details online entrepreneurs have to take care of (including dull things like fulfillment and order processing). Having a good idea and an attractive Web site won't cut it. Rather, a successful business has to know its product, know its customers, and unfailingly provide top-flight customer service. This book shows how to do all three. --David Wall

Topics covered: Selling products and services on the Internet, as the startup process applies to everyday entrepreneurs. Sections deal with defining a business plan, getting money for startup and growth, designing a Web site that draws and retains customers, advertising, marketing, and fulfillment.

From the Back Cover

The Complete Idiot's Guide to Starting an Online Business shows why and how to establish company Web sites and Intranets. It speaks specifically to the idea of distributed information as capital and how to use the Web and Web technologies to positively impact revenues. See how to set objectives, create strategies, and implement programs for Web-related communications that will impact your company's marketing, sales and financial activities. Learn to manage a Web site and maximize the use of information gleaned from an online presence. Also included: an overview of E-commerce, explanations of various Web software tools, the basics of Web design and how to set up a company Intranet.

Product Details

  • Mass Market Paperback: 345 pages
  • Publisher: Alpha; 1st edition (January 13, 2003)
  • Language: English
  • ISBN-10: 0789721937
  • ISBN-13: 978-0789721938
  • Product Dimensions: 9 x 7.3 x 0.9 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,392,252 in Books (See Top 100 in Books)

More About the Author

"Frank Fiore is a bestselling author with more than 50,000 copies of his non-fiction books in print.

Frank has also written "To Christopher" that, under the guise of a book to his young son, leads the reader through social commentary, personal experience and entertaining stories that take the reader on a thoughtful journey through the challenges and opportunities that face the next generation.

Frank's writing experience also includes guest columns on social commentary and future trends published in the Arizona Republic and the Tribune papers in the metro Phoenix area. Through his writings, he has shown an ability to explain in a simplified manner, complex issues and trends.

During his college years, he founded, wrote and edited the New Times newspaper, now a multi-state operation, which recently purchased The Village Voice.

Frank's interests in future patterns and trends range over many years and numerous projects. He co-wrote the Terran Project, a self-published book on community futures design processes, and worked as a researcher for Alvin Toffler on a series of high school texts on the future. He has designed and taught courses and seminars on the future of society, technology and business and was appointed by the Mayor of Phoenix to serve on the Phoenix Futures Forum as co-chairperson; serving on several vital committees.

Frank has a B.A. in Liberal Arts and General Systems Theory from Stockton State College and a Masters Degree in Education at the University of Phoenix. He and his wife of 30 years have one son. They live in Paradise Valley, AZ.

 

Customer Reviews

3 Reviews
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Average Customer Review
3.3 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

12 of 15 people found the following review helpful:
1.0 out of 5 stars Don't bother, January 24, 2001
By A Customer
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This review is from: The Complete Idiot's Guide to Starting an Online Business (Mass Market Paperback)
This book tries to cover all aspects of e-commerce on the internet but stays at a "dummy" level in terms of educating the reader about the specifics. It lacked depth and was too general for me to get anything out of it. Plus it is cluttered with many outdated and annoying web references that detract readers from the chapter readings.
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8 of 11 people found the following review helpful:
5.0 out of 5 stars A great reference tool, July 19, 2000
This review is from: The Complete Idiot's Guide to Starting an Online Business (Mass Market Paperback)
There are a lot of references to resources on the web relating to the topics covered in the book. Just what I needed! The book has straightforward and simple writing about the considerations of starting and running a web site for profit. Then if you want to do more research, there are plently of URLs to start your research on the web about the resources available. Perfect for a beginner. This book also is showing up on bookshelves under the title "The Complete Idiot's Guide to Starting an Online Business" under the same ISBN. Gordon Whyte is not given credit as an author on this version, he just does the forward for the book.
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6 of 13 people found the following review helpful:
4.0 out of 5 stars Best book for the starter, May 12, 2000
This review is from: The Complete Idiot's Guide to Starting an Online Business (Mass Market Paperback)
After reading this book, I have started my own website. It gives most of the information required to setup online business
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