The Complete Idiot's Guide to Starting and Running a RetailStore [Mass Market Paperback]

James E. Dion (Author)

Book Description

Series: The Complete Idiot's Guide | Publication Date: April 1, 2008

Make the dream of opening a retail business a reality.

The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years' experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing.
? Expert author with a high industry profile
? Practical, hands-on steps on how to build a successful retail business
? Up-to-date information on the retail market

Product Details

• Reading level: Ages 21 and up
  
• Mass Market Paperback: 368 pages
• Publisher: Alpha (April 1, 2008)
• Language: English
• ISBN-10: 1592577261
• ISBN-13: 978-1592577262
• Product Dimensions: 9.1 x 7.3 x 0.9 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #48,321 in Books (See Top 100 in Books)
  • #3 in Books > Business & Investing > Small Business & Entrepreneurship > Retail Businesses
  • #24 in Books > Business & Investing > Small Business & Entrepreneurship > Marketing
  • #56 in Books > Business & Investing > Industries & Professions > Retailing

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars A Great Guide, February 21, 2009

By 

F Z Toklas "A critical reader" (NY, New York) - See all my reviews

This review is from: The Complete Idiot's Guide to Starting and Running a RetailStore (Mass Market Paperback)

This is without a doubt the best guide around on the subject. From the author's organization of materials to the presentation of facts and anecdotal evidence, everything points to his first-hand experience and fluency in the subject matter. If for you retailing has little to do with psychology or other human behavioral principles, think again. The author explains it all in a very convincing way, which is at the heart of what makes this guide a cut above the rest: Mr Dion is not saying just trust me, this is how it goes. Instead he goes on a deep-dive on all key topics, from recruiting the right people to motivating the team, and provides the underlying principles and theories behind the strategies and tactics he proposes in the book. Amazing read, not to be missed!

4 of 4 people found the following review helpful:

5.0 out of 5 stars Retail store, May 6, 2011

By 

K.K. (Wisconsin Rapids, WI USA) - See all my reviews

Amazon Verified Purchase

This review is from: The Complete Idiot's Guide to Starting and Running a RetailStore (Mass Market Paperback)

My daughter is opening a women's clothing store, and although she has about 15 years of experience working in that field and knew much of what this book taught, it was still very helpful. It spans the years of retail with information that gives a big picture how this business works. Helpful lists to make you think through details. Lots of information, but very easy to read.

2 of 2 people found the following review helpful:

4.0 out of 5 stars Very informative and easy to read, May 17, 2011

By 

J Cecil "Jessica Cecil" (Ocean Springs, MS) - See all my reviews

Amazon Verified Purchase

This review is from: The Complete Idiot's Guide to Starting and Running a RetailStore (Mass Market Paperback)

This book is really easy to read, and very informative. I want to start my own retail business some day, and this book had great reviews. I'm a young professional, so I wanted something I could relate to and this book definitely works for me. It's opened up my eyes to a lot of things I hadn't thought about and reminded me about things I had forgotten.

If you're interested in starting your own retail business, this is a great start. It inspired me to start my own Etsy shop so I could start getting the hang of things..check my shop out: [...]

Great book! I'm glad I bought it, and it will definitely be a resource for me!