Most helpful positive review
28 of 29 people found the following review helpful
A "Must-Have" for Anyone Considering Winery Operations
on October 16, 2009
At first, i thought the book was too negative, and actually discouraging to winery-ownership aspirations("You can make a small fortune in the wine business, provided you begin with a large one." HA HA). But as I read other books, I realized the author's purpose: There were just too many people gettin' into the "wine biz" for purely romantic reasons, without an ounce of outdoor/ag/technical/marketing knowledge. It's not hard to "love" wine; many people do. Neither is it hard to love fast cars, but I wouldn't think of operating a sports car dealership. And yes, from first-hand experience, it is VERY expensive to start up a winery. For anyone considering getting into the winery business, this book is worth buying even if only for the wonderful Appendix: an excellent collection of forms, worksheets & resources that every winery operator, or anyone thinking of owning a winery, should definitely include in their personal library.