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The Complete Idiot's Guide to Starting a Web-Based Business Paperback – September 1, 2009


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Product Details

  • Series: The Complete Idiot's Guide
  • Paperback: 368 pages
  • Publisher: ALPHA (September 1, 2009)
  • Language: English
  • ISBN-10: 1592578896
  • ISBN-13: 978-1592578894
  • Product Dimensions: 7.4 x 0.9 x 9.2 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #224,897 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Steven Slaunwhite is an award-winning copywriter, author, and web-based business owner. He helps companies with online marketing and has written copy for 42 of the Fortune 500(r). He sells books, reportsm courses, and audio programs on his websites. A popular speaker, he has been featured in Wall Street Journal and other publications.

More About the Author

Steve Slaunwhite is an award-winning marketing consultant, writer and professional speaker. He is the author of several popular books and how-to guides on copywriting, freelancing, marketing, sales writing, and small business success.

You can find out more at: www.SteveSlaunwhite.com.

Steve also contributes to several publications and blogs, and is a sought-after copywriting and sales writing speaker and workshop leader.

When not working (which his wife complains is rare), Steve enjoys spending time with his family. He is an avid skier, runner, and thriller novel fan.

Customer Reviews

Well organized and very easy to navigate.
Rita
I would recommend this book to someone who is starting their own web-based business.
AHickey
I am constantly taking notes and eager to read what is on the next page.
Kiara P.

Most Helpful Customer Reviews

79 of 83 people found the following review helpful By Dan Trachtman on April 30, 2011
Format: Paperback Verified Purchase
I am a web designer who has done work for Fortune 1000, non-profs, and govt, but I have little experience with small e-commerce sites, so I thought this book might be helpful.

This book is written at a *very* basic level, a small step up from explaining what a website or search engine is. Much of it is common sense, but there are some pretty good points that not everyone will know. So on that level, I think its good for beginners who have no experience with web development or even how to run a business.

What concerned me was that because the author is not actually in the field of web development, he seems to just "improvise" some info. This book contains some incorrect information and there are some issues with the author's own websites.
-The author's websites should be models of well designed e-commerce sites. They are "fine" and functional, but there are some design and usability issues. forcopywritersonly.com does not look professionally designed, has some basic usability issues such as lack of breadcrumbs, nav states not staying on at the tertiary level, an inconsistent use of text links and button links, blog missing most common blog functionality, use of the word "click here" which is seen as a big faux pas in the industry, etc. I just showed my girlfriend forgraphicdesignersonly.com (his second site), and told her the guy on the homepage says he is a graphic designer. Her response was, "Are you f-ing kidding me?" It doesnt look professional at all despite the author saying he is a "Registered Graphic Designer" (NEVER heard of such a thing).
-He defines terms he says are common in the industry that just arent. "Beta site" is a not a demo site used by designers, it is a site used for web applications before they are done.
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36 of 38 people found the following review helpful By E. Gandia on October 23, 2009
Format: Paperback
I just finished reading "The Complete Idiot's Guide to Starting a Web-Based Business," and I only wish this book would have been around when I was launching my two online businesses! It could have easily cut my learning curve in half while saving me countless headaches and thousands of dollars on foolish ideas and unproven strategies. In this fabulous book, Steve provides an easy-to-understand yet comprehensive approach to planning, launching and growing a Web-based business -- whether you want to sell products, services, memberships or even profit from affiliate commissions or online advertising revenue. It's an approach anyone can follow to get great results faster and avoid costly pitfalls. Just one warning: The book is oozing with practical ideas and step-by-step guidance, so grab a cup of coffee, a comfortable chair, a good pen, and get ready to take notes.
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17 of 17 people found the following review helpful By Amazon Customer on June 5, 2010
Format: Paperback Verified Purchase
This is a practical and informative introduction to the world of web-based business. The few other books I have read on the subject were filled with a pie-in-the-sky-get-rich-quick orientation and this has none of that. Just a realistic examination of the subjects that you need to address to get a web-based business off the ground.
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15 of 18 people found the following review helpful By W. Terry Whalin on June 20, 2010
Format: Paperback
If you're going to begin a new venture, you want to follow detailed advice from someone who has successfully started an online venture. Steve Slaunwhite is that person. As he writes inside the cover, "I built that website (his first website) into a six-figure money maker for me, and helped dozens of other entrepreneurs do the same."

Whether you have never launched a website or already have a foot in the web-based world, you need this book. It contains hundreds of time-tested tips and insight which will save you hours of experimentation (read wasted time) and put your business on the right course for success. As Slaunwhite writes in the introduction, "I've also included hundreds of recommended websites, online tools, products, services, and other resources."

I read this book cover to cover and plan to read it a second time (yes, it's that worthwhile). "The information is all hear. The next move is yours."

Get this book, read it carefully (and repeatedly), take action on the advice and wear out the pages. You will be glad you did.
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3 of 3 people found the following review helpful By Jay Johnson on November 23, 2010
Format: Paperback Verified Purchase
It's nice to read a book that delivers the contents of what it boasts about on the back cover. This book was very complete. The most beneficial part I got out of it were the tons of online resources to go to for assistance on the various subjects. There are many short and sweet chapters for easy reading. It will be a good reference tool down the road. It was very well written and organized.
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2 of 2 people found the following review helpful By Midwest Book Review on December 15, 2009
Format: Paperback
Complete Idiot's Guide to Starting a Web-Based Business joins others in the excellent 'Complete Idiot' series (which is not really 'for idiots', but rather a user-friendly series for anyone and everyone!) and offers an easy survey of the basics of how to create and operate a successful cyberspace venture. From how various online businesses conduct their business to selecting among best web hosting options and creating user-friendly sites that attract surfing clients, this is a pick any general library will find popular.
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4 of 5 people found the following review helpful By Pete Savage on November 3, 2009
Format: Paperback
This book offers the most comprehensive, accurate, and realistic coverage on the topic I've seen in any one book. What sets it apart is it gives new and aspiring entrepreneurs what they're starving for: detailed, step-by-step advice on how to turn an idea into an online business - with NO hype or empty 'get rich quick' promises. Encouraging, informative and filled with helpful examples, this is the book that will finally guide small business owners past the roadblocks that stop most people from successfully selling products, services, and information on the web.
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