The Complete Idiot's Guide to Terrific Business Writing [Mass Market Paperback]

Marcia Layton Turner (Author)

Book Description

Publication Date: June 1, 1996 | Series: The Complete Idiot's Guide

You're no idiot, of course. You handle last minute crises at home and the office, come up with one-of-a-kind ideas, and even find time to catch up on your favorite novel. But when it comes to writing a persuasive report or press release, you feel like taking English 101 again. Don't cut class yet! The Complete Idiot's Guide to Terrific Business Writing takes the fear out and puts the excitement back inot writing effective and winning sales letters, proposals, press releases, and articles. Feel confident about successfully communicating your ideas. In this Complete Idiot's Guide, you get:

Editorial Reviews

From the Back Cover

You're no idiot, of course. You handle last minute crises at home and the office, come up with one-of-a-kind ideas, and even find time to catch up on your favorite novel. But when it comes to writing a persuasive report or press release, you feel like taking English 101 again. Don't cut class yet! The Complete Idiot's Guide to Terrific Business Writing takes the fear out and puts the excitement back inot writing effective and winning sales letters, proposals, press releases, and articles. Feel confident about successfully communicating your ideas. In this Complete Idiot's Guide, you get:

About the Author

Marcia Layton Turner, president of Layton & Company, assists companies in start-up, growth and expansion. Through her business and marketing consulting firm, she works with clients worldwide, helping them find Internet solutions for many of their business practices. Marcia1s business success depends on being able to find quick and efficient results on the Internet to help her clients. Marcia is the author of The Complete Idiot's Guide to Terrific Business Writing and the co-author of The Complete Idiot's Guide to Starting Your Own Business. She has also contributed to features in such publications as Money Magazine, Smart Business, and American Express1 publication Your Company. Her Internet experience has also been demonstrated on Macmillan's Online Resource Center, which she supported with monthly business related articles and tips.

Product Details

• Mass Market Paperback: 288 pages
• Publisher: Alpha; 1st edition (June 1, 1996)
• Language: English
• ISBN-10: 0028610970
• ISBN-13: 978-0028610979
• Product Dimensions: 9.1 x 7.4 x 0.8 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,131,838 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars A Hard Day's Write, July 16, 2001

By A Customer

This review is from: The Complete Idiot's Guide to Terrific Business Writing (Mass Market Paperback)

Write the way you talk so your writing sounds natural. Think of the reader's background and level of responsibility: make it easy for the reader to figure out why you are writing and what you want. Be concise and to the point: back up ideas and recommendations with facts and opinions. Fight writer's block by working on orderly flow and by making sure that you know all you need to write. Marcia Layton's humorously written, logically organized and well-indexed COMPLETE IDIOT'S GUIDE TO TERRIFIC BUSINESS WRITING jumpstarts just about every kind of writing around. Her book puts into practice Edward P. Bailey's THE PLAIN ENGLISH APPROACH TO BUSINESS WRITING, Robert W. Bly and Gary Blake's THE ELEMENTS OF BUSINESS WRITING, Richard B. Loth's HOW TO PROFIT FROM READING ANNUAL REPORTS, and Maryann V. Piotrowski's EFFECTIVE BUSINESS WRITING.

2 of 3 people found the following review helpful:

5.0 out of 5 stars Gave me the guidance I needed, May 19, 2002

By A Customer

This review is from: The Complete Idiot's Guide to Terrific Business Writing (Mass Market Paperback)

I am always writing on my job and sometimes I just didn't know who to start on certain types of documents. However, this book helped me a lot. Now at least I have the steps and guidance of this book to help me.

1 of 4 people found the following review helpful:

5.0 out of 5 stars Quand il est minuit moins cinq, January 29, 2004

By A Customer

This review is from: The Complete Idiot's Guide to Terrific Business Writing (Mass Market Paperback)

Ecrire c'est plus agreable lorsque l'ecrivain se sert du style parle. Les lecteurs comprennent plus facilement ce que vous dites. Ils sont en cas de faire ce que vous voulez d'eux. Ce qui leur plait aussi, c'est d'avoir, a leur portee, tous les faits et les statistiques. Mais au beau milieu du temps de la technologie, ils aiment surtout entendre la voix de l'ecrivain. Alors c'est toujours utile de laisser entendre votre avis.